Doing Business in Europe

Professor Gabriele Suder is a business advisor, a Professor and distinguished, awardwinning, highly prolific author with more than 50 peer-reviewed scholarly journal articles and 12 international business and strategy books. In addition to this book, they include International Business, Doing Business in Europe (Sage Publications, three editions), The Routledge Companion to European Business and a book series on the impact of terrorism on internationalization (Edward Elgar Publications). In addition to her own publications, she has co-authored and co-edited several books, always across countries and time-zones: Effective international collaborations, in all sorts of ways, are Gabriele’s passion.She is a reviewer for leading international business and strategy journals, and has published in many of them including, among others: Journal of World Business, International Business Review, European Journal of International Management, Australian Journal of International Affairs, International Journal of Human Resource Management, Journal of Knowledge Management Practice, PS: Political Science & Politics. She also has more than 70 corporate and sector case studies in training and practitioner journals. Gabriele is an editorial board member at the Journal of International Business Policy and International Business Review. Gabriele is currently Dean, New Business Accelerator, at Federation University Australia. She is active member of the Centre for Asian Business and Economics (CABE), and on the Board of the EU Centre on Shared Complex Challenges. Gabriele has also served as external research fellow and expert in different capacities at the most prestigious governmental and multilateral institutions including JETRO (Japan), the EU, UNCTAD, OECD and as World Investment Report Expert. She regularly advises on free trade agreements (market access and expansion for multinational companies) at governments across Asia. She is Past President of the Women of AIB (Academy of International Business) association and is currently Vice President of the Australia New Zealand International Business Academy (ANZIBA). In Asia, she has worked in academic and advisory capacities across more than 12 countries, with major projects based in China, Japan and India. In her practitioner capacity, at Gartner, Inc, Gabriele helps foreign-owned multinational companies strengthen and leverage their capabilities to overcome mission-critical challenges and hence to drive influential subsidiaries for the good of the corporation and of society. She also publishes for Gartner.Johan P. Lindeque is Head of the Science.Lab and Head of the Focus Theme “International Market Strategies for SMEs” at the FHNW School of Business (Switzerland). He has previously held the position of Assistant Professor of Strategy at the University of Amsterdam Business School (The Netherlands) and as Lecturer in International Business at Queen’s University Management School, Belfast (UK). His research interests focus on firms’ strategic responses to transition processes, including digital transformation, the sustainability transition and global economic integration processes. Dr Lindeque obtained his Bachelor of Business Administration BSc (Hons) and PhD degrees from the University of Bath School of Management (UK). He is an editorial board member of the Journal of World Business and Journal of International Business Studies.

This new edition of Doing Business in Europe addresses head-on many of the most pressing issues for the international economy – the big questions of regional integration both within the European Union and between the EU and the rest of the world. It does so from a sound basis in international business theory and, using invaluable case illustrations, shows how the firm level, country and regional levels interact to create the region-specific multi-country advantages that lie at the heart of the desire for integration. Against this backdrop, it explains the stresses and strains that are all-too-apparent today, such as the disruptive effects of Brexit, pluri-lateralism, participation in Global Value Chains and the future of the Single Market and its payment, taxation and funding mechanisms.

• Chapter 1: Introduction: The New European Business EnvironmentPart I: Exploring The European Business ArenaChapter 2: Landmarks of European Integration: How History and Politics Shape the Business EnvironmentChapter 3: Enlargement and the Theories of IntegrationChapter 4: Institutional Players: How the Rules and Agendas of the European Business Environment Are SetPart II: Business EuropeanizationChapter 5: The Europeanization of a Business EnvironmentChapter 6: The Europeanization of Business ManagementPart III: Business Activity Functions in the European EnvironmentChapter 7: European Economics, Finance and FundingChapter 8: Marketing in EuropeChapter 9: European Non-Market Strategy: Lobbying the Playing FieldChapter 10: Competing InternationallyPart IV: Corporate CasesChapter 11: The Expansion of Alibaba Group into the European Single MarketChapter 12: Airbnb: Disruption in an Increasingly Competitive European MarketplaceChapter 13: A Match Made in (Eco)Heaven: How Tesla Became Norway′s #1 Selling VehicleChapter 14: The Irish Corporate Tax Bubble Close to Bursting: Apple and PfizerChapter 15: Ryanair: European Free Flight Plans?Chapter 16: Managing Emerging Market Acquisitions in Europe: Integrating the Acquisition of the German Preh GmbH by the Chinese Joyson GroupChapter 17: CSR in Europe: How to Keep the Family-Owned Enterprise Humming for a Thriving EconomyChapter 18: Internationalization of Lukoil: A Russian Push and Pull Strategy in EuropeGlossary