A Practical Introduction to Survey Design

A Beginner's Guide

AvHaydn Aarons

Häftad, Engelska, 2020

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Beskrivning

This is your definitive guide to designing your social survey. It includes all the knowledge and skills you need to plan your survey with confidence and ease. Every step of survey design from developing your questions, to administering your survey and preparing your data for analysis, is explained in easy to follow language.

It features:

Case studies demonstrating how effective surveys are conducted in real life
Clear advice on how to design an ethical social survey
Practical exercises to help you construct your survey
Suggestions for further reading taken from cutting edge, multidisciplinary sources

The book also comes with a host of useful online resources, including templates and reflective questions, to help strengthen your understanding and apply your new found knowledge.

Produktinformation

Utgivningsdatum:2020-12-23
Mått:170 x 244 x 19 mm
Vikt:572 g
Format:Häftad
Språk:Engelska
Antal sidor:360
Upplaga:1
Förlag:SAGE Publications
ISBN:9781526460301

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Mer om författaren

Haydn Aarons is a Senior Lecturer in Sociology at the Australian Catholic University in Melbourne, Australia. He has taught research methods including survey research and quantitative methods to social science and humanities students for over 20 years. He has worked on numerous survey design research projects for industry, government, and academic research. His research in Sociology covers topics in health, religion, cultural consumption, and military sociology.

Recensioner i media

This book provides a comprehensive exploration of survey research, together with detailed and highly accessible guidance

Innehållsförteckning

Chapter 1 Surveys: data, uses, and contextsChapter 2 Types of Surveys: Components and LimitationsChapter 3 Survey design and the research processChapter 4 Concepts: what’s the big idea?Chapter 5 Dimensions, sub-dimensions, and indicatorsChapter 6 Constructing survey questionsChapter 7 Conceptual models: mapping concepts and preparing for analysisChapter 8 Survey administrationChapter 9Survey design and data analysis: from questions to data and from plan to actionChapter 10 Pulling it all together: a survey design and survey research example