Employee Engagement in Corporate Social Responsibility

Debbie Haski-Leventhal is Professor of Management at Macquarie Business School and an expert on corporate social responsibility (CSR), responsible management education (RME) and volunteerism. Together with the United Nations Principles for Responsible Management Education, she conducts international studies on business students around the world and their attitudes towards responsible management. She has published over 50 academic papers on CSR, RME, volunteering and social entrepreneurship in Human Relations, Journal of Business Ethics, MIT Sloan Management Review, NVSQ and other journals. Her work has been covered many times by the media, including in the New York Times and the Financial Review. She is the author of Strategic Corporate Social Responsibility: Tools and Theories for Responsible Management (SAGE, 2018), with a foreword by David Cooperrider, and of an upcoming book, The Purpose-Driven University (Emerald, 2020). Lonneke Roza, PhD, is an assistant professor at Rotterdam School of Management and specialises in (employee engagement in) impact-first and impact-only strategies to create positive social change, including corporate citizenship. philanthropy and social responsibility. Lonneke teaches courses and conducts training for master’s students, MBA students and professionals on social entrepreneurship, (employee engagement in) corporate social responsibility and cross-sector partnerships. As well as her position at the university, Lonneke is a consultant for companies, corporate foundations and charitable organisations and works with (international) platforms, such as the European Venture Philanthropy Association and the RW Institute. She serves on three boards of corporate foundations and on the board of the umbrella organisation for community foundations. Stephen Brammer is a professor and an experienced academic leader, having held senior roles in three research-intensive universities in the United Kingdom (the Universities of Bath, Warwick and Birmingham), before taking up his current role at Macquarie University in Sydney, Australia. As Executive Dean of Macquarie Business School, he is responsible for the strategic direction of one of Australia’s leading centres of business research and education. He is a leading scholar in the fields of business ethics, corporate social responsibility, and sustainability. Specifically, his research explores firm–stakeholder relationships, the strategic management of these and the corresponding impacts on company performance and reputation. He continues to serve as an associate editor of the British Journal of Management, as a member of a number of journal editorial boards, and as a member of the scientific committee of the Chartered Association of Business School’s Academic Journal Guide.

As businesses strive to transform their organisations towards sustainability and responsible management, this book provides expert strategies to achieve competitive advantages while fulfilling employee engagement opportunities. I admire the book’s organisation—antecedents, processes, and impacts. Stimulating employee engagement is on the cutting edge of successful CSR application today. Whether you are a novice or seasoned academic, researcher or practitioner, this book is appropriate for you. I strongly and enthusiastically endorse it.

• Part 1: IntroductionChapter 1: Introduction to the bookPart 2: AntecedentsChapter 2: Employee (dis)engagement in corporate social responsibilityChapter 3: Development of employee engagement through CSRChapter 4: Corporate social responsibility and genderPart 3: ProcessesChapter 5: Understanding long-term CSR engagement strategies of organisational change agentsChapter 6: The role of communications in employee engagement in CSR: A sensemaking approachChapter 7: Social intrapreneurship: A new horizon for employee engagement in CSRPart 4: ImpactsChapter 8: Global pro bono service: results from 30 companies and communities servedChapter 9: Attractiveness of corporate social responsibility in job choice decisions: the case of IndiaChapter 10: Corporate political activism and employee responsesPart 5: DiscussionChapter 11: Discussion and conclusion: moving forward from here