Dr Annmarie Hanlon is a Chartered Marketer and an Associate Professor in Digital and AI Marketing at UCL in the Global Business School for Health. Previously she was the Course Director of MSc Marketing and Leadership at Cranfield University. She is an experienced academic with a strong teaching portfolio in digital marketing. She has proficiency in shaping the curriculum, from module specification to programme validation.Before joining academia, she worked in consultancy for 25 years. As an early adopter of technology and ‘online marketing’ she has led digital strategy and planning projects across Europe, in sectors including healthcare and IT, legal and financial, software and manufacturing. She is a Fellow of the Chartered Institute of Marketing, a Member of the Marketing Institute Ireland and a Liveryman of the Worshipful Company of Marketors. A past winner of the Mais Scholarship, her research interests include the application of health services, systems and apps that are related to digital marketing, AI marketing and technology.Annmarie′s Sage textbooks include Digital Marketing: Strategy, Planning & Disruption, Digital Business: Strategy, Management & Transformation and The Digital Marketing Planner. She is co-editor of The SAGE Handbook of Digital Marketing, and The SAGE Handbook of Social Media Marketing.

Contemporary and up to date material.

• PART1: DIGITAL BUSINESS ESSENTIALSChapter 1: The Digital Business EnvironmentChapter 2: The Digital WorkspaceChapter 3: E-commercePART 2: DIGITAL PLATFORMS AND TECHNOLOGIESChapter 4: Digital Platforms, Pricing and Payment ModelsChapter 5: AI, Big Data and Business IntelligenceChapter 6: Enabling and Emerging Digital TechnologiesPART 3: DIGITAL BUSINESS INNOVATION, DISRUPTION AND TRANSFORMATIONChapter 7: Digital InnovationChapter 8: Digital DisruptionChapter 9: Digital TransformationPART 4: DIGITAL BUSINESS STRATEGY AND MANAGEMENTChapter 10: Digital Business StrategyChapter 11: Digital Customer Experience ManagementChapter 12: Digital Operations Management

Dr Annmarie Hanlon is a Chartered Marketer and an Associate Professor in Digital and AI Marketing at UCL in the Global Business School for Health. Previously she was the Course Director of MSc Marketing and Leadership at Cranfield University. She is an experienced academic with a strong teaching portfolio in digital marketing. She has proficiency in shaping the curriculum, from module specification to programme validation.Before joining academia, she worked in consultancy for 25 years. As an early adopter of technology and ‘online marketing’ she has led digital strategy and planning projects across Europe, in sectors including healthcare and IT, legal and financial, software and manufacturing. She is a Fellow of the Chartered Institute of Marketing, a Member of the Marketing Institute Ireland and a Liveryman of the Worshipful Company of Marketors. A past winner of the Mais Scholarship, her research interests include the application of health services, systems and apps that are related to digital marketing, AI marketing and technology.Annmarie′s Sage textbooks include Digital Marketing: Strategy, Planning & Disruption, Digital Business: Strategy, Management & Transformation and The Digital Marketing Planner. She is co-editor of The SAGE Handbook of Digital Marketing, and The SAGE Handbook of Social Media Marketing.

Contemporary and up to date material.

• PART1: DIGITAL BUSINESS ESSENTIALSChapter 1: The Digital Business EnvironmentChapter 2: The Digital WorkspaceChapter 3: E-commercePART 2: DIGITAL PLATFORMS AND TECHNOLOGIESChapter 4: Digital Platforms, Pricing and Payment ModelsChapter 5: AI, Big Data and Business IntelligenceChapter 6: Enabling and Emerging Digital TechnologiesPART 3: DIGITAL BUSINESS INNOVATION, DISRUPTION AND TRANSFORMATIONChapter 7: Digital InnovationChapter 8: Digital DisruptionChapter 9: Digital TransformationPART 4: DIGITAL BUSINESS STRATEGY AND MANAGEMENTChapter 10: Digital Business StrategyChapter 11: Digital Customer Experience ManagementChapter 12: Digital Operations Management