Dr. Kaurav is an Associate Professor at FORE School of Management (FSM), New Delhi. Here he is responsible for teaching, training, research, and consultancy. His teaching and research interests include Marketing Management, Services Marketing, Research Methodology, Marketing Research, and Marketing Analytics. He is a professionally acquired trainer for quantitative and qualitative research software and into the training of SPSS, Jamovi, MAXQDA, NVIVO, and Bibliometric Analysis. He has been associated with the University of Liverpool, UK, BITS-Pilani, and Taylor’s University, Malaysia as an adjunct faculty.

I am very impressed by this book, giving grounded recent examples for each chapter. Excel is daunting even when engaged on beginners courses, as they still require prior knowledge of how excel functions, so provided you have a basic grasp of Excel this book will advance your knowledge and skill.The chapters are well laid out and explained and the online teaching materials are first class as they practically represent the materials needed for a course or module. I would not hesitate in recommending this book.

• 1. Introduction to Marketing Analytics2. Basics of Excel in Marketing Analytics3. Data in Marketing4. Understanding the Market5. Metrics and Key Performance Indicators6. Customer Analytics7. Analysing Marketing Mix8. Marketing Mix Modelling9. Forecasting for Sales10. Artificial Intelligence in Marketing Analytics11. Perspective Analytics in Marketing12. Digital Marketing Analytics13. Reporting and Visualization14. Free and Open Access Tools15. Market of Marketing Analytics

Dr. Kaurav is an Associate Professor at FORE School of Management (FSM), New Delhi. Here he is responsible for teaching, training, research, and consultancy. His teaching and research interests include Marketing Management, Services Marketing, Research Methodology, Marketing Research, and Marketing Analytics. He is a professionally acquired trainer for quantitative and qualitative research software and into the training of SPSS, Jamovi, MAXQDA, NVIVO, and Bibliometric Analysis. He has been associated with the University of Liverpool, UK, BITS-Pilani, and Taylor’s University, Malaysia as an adjunct faculty.

I am very impressed by this book, giving grounded recent examples for each chapter. Excel is daunting even when engaged on beginners courses, as they still require prior knowledge of how excel functions, so provided you have a basic grasp of Excel this book will advance your knowledge and skill.The chapters are well laid out and explained and the online teaching materials are first class as they practically represent the materials needed for a course or module. I would not hesitate in recommending this book.

• 1. Introduction to Marketing Analytics2. Basics of Excel in Marketing Analytics3. Data in Marketing4. Understanding the Market5. Metrics and Key Performance Indicators6. Customer Analytics7. Analysing Marketing Mix8. Marketing Mix Modelling9. Forecasting for Sales10. Artificial Intelligence in Marketing Analytics11. Perspective Analytics in Marketing12. Digital Marketing Analytics13. Reporting and Visualization14. Free and Open Access Tools15. Market of Marketing Analytics

Dr. Kaurav is an Associate Professor at FORE School of Management (FSM), New Delhi. Here he is responsible for teaching, training, research, and consultancy. His teaching and research interests include Marketing Management, Services Marketing, Research Methodology, Marketing Research, and Marketing Analytics. He is a professionally acquired trainer for quantitative and qualitative research software and into the training of SPSS, Jamovi, MAXQDA, NVIVO, and Bibliometric Analysis. He has been associated with the University of Liverpool, UK, BITS-Pilani, and Taylor’s University, Malaysia as an adjunct faculty.

I am very impressed by this book, giving grounded recent examples for each chapter. Excel is daunting even when engaged on beginners courses, as they still require prior knowledge of how excel functions, so provided you have a basic grasp of Excel this book will advance your knowledge and skill.The chapters are well laid out and explained and the online teaching materials are first class as they practically represent the materials needed for a course or module. I would not hesitate in recommending this book.

• 1. Introduction to Marketing Analytics2. Basics of Excel in Marketing Analytics3. Data in Marketing4. Understanding the Market5. Metrics and Key Performance Indicators6. Customer Analytics7. Analysing Marketing Mix8. Marketing Mix Modelling9. Forecasting for Sales10. Artificial Intelligence in Marketing Analytics11. Perspective Analytics in Marketing12. Digital Marketing Analytics13. Reporting and Visualization14. Free and Open Access Tools15. Market of Marketing Analytics