Asha Thomas - Böcker

Digital technologies have created an opportunity to bring together knowledge management, leadership, and innovation. Any business that wishes to thrive in today's competitive digital landscape must prioritize knowledge management. Leadership in the digital era is about leveraging digital tools to manage knowledge to attain a strategic advantage effectively. Thus, leadership is an essential and central element for knowledge creation, acquisition, utilization, and integration. As a result, this book will focus on knowledge management, leadership, and innovation, all intertwined but not covered in existing research. The book integrates knowledge management, leadership, and innovation into a unified framework in the era of digitization, exploring the benefits knowledge management can bring to organizations adapting to new digital requirements in a dynamic environment. It presents both theoretical and empirical research to synthesize these distinct disciplines in a cohesive body of work. The resulting model will create a useful framework to be applied to future research and further add to practical and theoretical implications. The book is primarily written for scholars, researchers, and advanced students with an interest in the three disciplines and associated fields.

Digital technologies have created an opportunity to bring together knowledge management, leadership, and innovation. Any business that wishes to thrive in today's competitive digital landscape must prioritize knowledge management. Leadership in the digital era is about leveraging digital tools to manage knowledge to attain a strategic advantage effectively. Thus, leadership is an essential and central element for knowledge creation, acquisition, utilization, and integration. As a result, this book will focus on knowledge management, leadership, and innovation, all intertwined but not covered in existing research. The book integrates knowledge management, leadership, and innovation into a unified framework in the era of digitization, exploring the benefits knowledge management can bring to organizations adapting to new digital requirements in a dynamic environment. It presents both theoretical and empirical research to synthesize these distinct disciplines in a cohesive body of work. The resulting model will create a useful framework to be applied to future research and further add to practical and theoretical implications. The book is primarily written for scholars, researchers, and advanced students with an interest in the three disciplines and associated fields.

Technological breakthroughs obliterate established methods and change entire industries. Disruptive technologies are seen as drivers of various business processes, and one area that these technologies have had a profound impact on is human resource management (HRM). The applications of disruptive technology in the field of HRM represent an ever-intriguing domain for researchers and professionals. These technologies have altered the processes of acquitting, hiring, training, and managing employees. The book Disruptive Technology in Human Resource Management is an attempt to lucidly explain the significant makeover introduced by a few significant disruptive HRM technologies - artificial intelligence, blockchain, big data/data analytics, robotics, cloud computing, digital transformation, and social media. It examines how disruptive technologies have impacted the evolution of numerous HR practices, including but not limited to recruitment, selection, orientation, training, employee welfare, performance evaluation, pay structure, and job design.Corporate examples help highlight the manner in which the amalgamation of disruptive technology with HRM has increased the strategic relevance of HRM. The book provides tools, tactics, and perspective to innovate, push oneself, excite others, and establish a world-changing disruptive business model. This real-world book provides concise insights into how disruptive technology open doors to in-cash multifold HRM opportunities.Combining theory with practice, this volume will be of value to scholars and upper-level students across HRM, and technology and innovation management.

Marketing Analytics Using Excel is the essential introduction to data-driven marketing, which simplifies complex concepts and offers practical, real-world applications. This comprehensive yet accessible guide encourages an in-depth understanding of marketing analytics, from fundamental topics and basic Excel functions to more advanced topics such as AI and predictive analytics.Packed with practical examples and easy-to-follow, fully worked problems which demonstrate how theoretical concepts are applied in real-world situations, this book also includes: • Industry case studies from leading companies like Zappos, Amazon, Netflix, and Spotify, providing insights into how marketing analytics is applied in various industries.• Exercises, activities and discussion questions to reinforce learning.• A focus on open access tools and career prospects which encourages readers to develop further. This no-nonsense guide minimises the intimidation factor of complex formulas and instead focuses on practical, real-world applications, making it essential reading for Marketing students and anyone looking to upskill. Dr Rahul Pratap Singh Kaurav is Associate Professor at FORE School of Management, New Delhi, India. Dr Asha Thomas is an Assistant Professor at Wroclaw University of Science and Technology (WUST), Poland.

Marketing Analytics Using Excel is the essential introduction to data-driven marketing, which simplifies complex concepts and offers practical, real-world applications. This comprehensive yet accessible guide encourages an in-depth understanding of marketing analytics, from fundamental topics and basic Excel functions to more advanced topics such as AI and predictive analytics.Packed with practical examples and easy-to-follow, fully worked problems which demonstrate how theoretical concepts are applied in real-world situations, this book also includes: • Industry case studies from leading companies like Zappos, Amazon, Netflix, and Spotify, providing insights into how marketing analytics is applied in various industries.• Exercises, activities and discussion questions to reinforce learning.• A focus on open access tools and career prospects which encourages readers to develop further. This no-nonsense guide minimises the intimidation factor of complex formulas and instead focuses on practical, real-world applications, making it essential reading for Marketing students and anyone looking to upskill. Dr Rahul Pratap Singh Kaurav is Associate Professor at FORE School of Management, New Delhi, India. Dr Asha Thomas is an Assistant Professor at Wroclaw University of Science and Technology (WUST), Poland.