The Digital Marketing Planner

Your Step-by-Step Guide

AvAnnmarie Hanlon

Häftad, Engelska, 2022

258 kr

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Beskrivning

Your step-by-step guide to creating your own digital marketing plan.

From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes ‘Annmarie’s Advice’, where the author shares her personal experience of digital marketing and extra hints and tips.

This handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan.

At each step you’ll:

Learn all the key information you need.
See theory in practice through the running Zoom case example.
Apply what you’ve learnt through 50 interactive activities and build your plan.

Annmarie Hanlon is also the author of the accompanying textbook, Digital Marketing: Strategic Planning & Integration, which includes deeper coverage of digital marketing for students and professionals. Both books can be purchased together in a discounted pack.

Produktinformation

Utgivningsdatum:2022-02-01
Mått:148 x 210 x 20 mm
Vikt:200 g
Format:Häftad
Språk:Engelska
Antal sidor:160
Upplaga:1
Förlag:SAGE Publications
ISBN:9781529742787

Utforska kategorier

Marknadsföring på nätet inom Ekonomi och Ledarskap

Mer om författaren

Dr Annmarie Hanlon is a Chartered Marketer and an Associate Professor in Digital and AI Marketing at UCL in the Global Business School for Health. Previously she was the Course Director of MSc Marketing and Leadership at Cranfield University. She is an experienced academic with a strong teaching portfolio in digital marketing. She has proficiency in shaping the curriculum, from module specification to programme validation.Before joining academia, she worked in consultancy for 25 years. As an early adopter of technology and ‘online marketing’ she has led digital strategy and planning projects across Europe, in sectors including healthcare and IT, legal and financial, software and manufacturing. She is a Fellow of the Chartered Institute of Marketing, a Member of the Marketing Institute Ireland and a Liveryman of the Worshipful Company of Marketors. A past winner of the Mais Scholarship, her research interests include the application of health services, systems and apps that are related to digital marketing, AI marketing and technology.Annmarie′s Sage textbooks include Digital Marketing: Strategy, Planning & Disruption, Digital Business: Strategy, Management & Transformation and The Digital Marketing Planner. She is co-editor of The SAGE Handbook of Digital Marketing, and The SAGE Handbook of Social Media Marketing.

Recensioner i media

It was very readable, very easy to use.

Innehållsförteckning

Step 1: Assess the backgroundStep 2: Analyse the audienceStep 3: Create a digital marketing strategyStep 4: Construct the objectivesStep 5: Justify the resourcesStep 6: Build the action planStep 7: Evaluate the planStep 8: Present the plan