Cultural Heritage
Adriana Campelo, Laura Reynolds, Adam Lindgreen, Michael Beverland
Inbunden, 2018
982 kr
A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management
AvMichael Beverland,Pinar Cankurtaran
Häftad, Engelska, 2025
Del i serien Very Short, Fairly Interesting & Cheap Books
234 kr
Beställningsvara. Skickas inom 7-10 vardagar. Fri frakt över 249 kr.
Fler format och utgåvor
Beskrivning
Each book in the ‘Very Short, Fairly Interesting & Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.
This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.
Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School.
This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.
Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School.
Produktinformation
Utforska kategorier
Mer om författaren
Recensioner i media
Innehållsförteckning
Hoppa över listan
Mer från samma författare
Cultural Heritage
Michael Beverland, Adam Lindgreen, Laura Reynolds, Adriana Campelo
E-bok
20181 051 kr
Cultural Heritage
Michael Beverland, Adam Lindgreen, Laura Reynolds, Adriana Campelo
E-bok
20181 074 kr
Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management
Pinar Cankurtaran, Michael Beverland
E-bok
2025245 kr
Hoppa över listan
Mer från samma serie
A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Organizations
Chris Grey
Häftad, 2021
279 kr
A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Leadership
Brad Jackson, Ken Parry
Häftad, 2018
259 kr
A Very Short, Fairly Interesting and Reasonably Cheap Book About Knowledge Management
Joanne Roberts
Häftad, 2015
629 kr
A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
Jim Blythe
Inbunden, 2006
1 297 kr
A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Strategy
Chris Carter, Stewart R Clegg, Martin Kornberger
Häftad, 2008
274 kr
A Very Short, Fairly Interesting and Reasonably Cheap Book About Human Resource Management
Irena Grugulis
Häftad, 2016
559 kr
A Very Short, Fairly Interesting and Reasonably Cheap Book about Management Research
Emma Bell, Richard Thorpe
Inbunden, 2013
979 kr
A Very Short, Fairly Interesting and Reasonably Cheap Book about Qualitative Research
David Silverman
Inbunden, 2013
1 720 kr
A Very Short, Fairly Interesting and Reasonably Cheap Book about Qualitative Research
David Silverman
Häftad, 2013
610 kr
A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Leadership
Brad Jackson, Ken Parry
Inbunden, 2018
924 kr
Hoppa över listan
Du kanske också är intresserad av
A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management
Michael Beverland, Pinar Cankurtaran
Inbunden, 2025
1 062 kr
Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management
Pinar Cankurtaran, Michael Beverland
E-bok
2025245 kr
Cultural Heritage
Michael Beverland, Adam Lindgreen, Laura Reynolds, Adriana Campelo
E-bok
20181 051 kr
Cultural Heritage
Adriana Campelo, Laura Reynolds, Adam Lindgreen, Michael Beverland
Inbunden, 2018
982 kr
Cultural Heritage
Michael Beverland, Adam Lindgreen, Laura Reynolds, Adriana Campelo
E-bok
20181 074 kr
- -19%
- Signerad!
Del 3