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Pinar Cankurtaran – författare

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6 produkter

  1. Michael Beverland, Pinar Cankurtaran - Brand Management, Häftad. Tillgänglighet: Lägg i varukorg

    Brand Management

    Co-creating Meaningful Brands

    Av Michael Beverland, Pinar Cankurtaran

    Häftad, 2024

    757 kr

    Lägg i varukorg

    This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from …

  2. Michael Beverland, Pinar Cankurtaran - Brand Management, Inbunden. Tillgänglighet: Lägg i varukorg

    Brand Management

    Co-creating Meaningful Brands

    Av Michael Beverland, Pinar Cankurtaran

    Inbunden, 2024

    3193 kr

    Lägg i varukorg

    This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from …

  3. Pinar Cankurtaran, Michael Beverland - Brand Management, E-bok. Tillgänglighet: Lägg i varukorg

    Brand Management

    Co-creating Meaningful Brands

    Av Pinar Cankurtaran, Michael Beverland

    E-bok, 2024

    685 kr

    Lägg i varukorg

    This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from …

  4. Pinar Cankurtaran, Michael Beverland - Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management, E-bok. Tillgänglighet: Lägg i varukorg

    Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management

    Av Pinar Cankurtaran, Michael Beverland

    E-bok, 2025

    245 kr

    Lägg i varukorg

    Each book in the ‘Very Short, Fairly Interesting & Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. This accessible and …

  5. Michael Beverland, Pinar Cankurtaran - A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management, Häftad. Tillgänglighet: Lägg i varukorg

    A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management

    Av Michael Beverland, Pinar Cankurtaran

    Häftad, 2025

    239 kr

    Lägg i varukorg

    Each book in the ‘Very Short, Fairly Interesting & Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. This accessible and …

  6. Michael Beverland, Pinar Cankurtaran - A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management, Inbunden. Tillgänglighet: Lägg i varukorg

    A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management

    Av Michael Beverland, Pinar Cankurtaran

    Inbunden, 2025

    1062 kr

    Lägg i varukorg

    Each book in the ‘Very Short, Fairly Interesting & Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. This accessible and …