Michael Beverland – författare
Visar alla böcker från författaren Michael Beverland. Handla med fri frakt och snabb leverans.
9 produkter
Cultural Heritage
Av Adriana Campelo, Laura Reynolds m. fl.
Inbunden, 2018
994 kr
Lägg i varukorg
Cultural Heritage is a systematic, interdisciplinary examination of cultural heritage, which provides an up-to-date view of the field by drawing on various disciplines. The book offers a thorough, structured review of extant literature on heritage in tourism and pertinent challenges for cultural …
Cultural Heritage
Av Michael Beverland, Adam Lindgreen m. fl.
E-bok, 2018
1074 kr
Lägg i varukorg
Cultural Heritage is a systematic, interdisciplinary examination of cultural heritage, which provides an up-to-date view of the field by drawing on various disciplines. The book offers a thorough, structured review of extant literature on heritage in tourism and pertinent challenges for cultural …
Cultural Heritage
Av Michael Beverland, Adam Lindgreen m. fl.
E-bok, 2018
1074 kr
Lägg i varukorg
Cultural Heritage is a systematic, interdisciplinary examination of cultural heritage, which provides an up-to-date view of the field by drawing on various disciplines. The book offers a thorough, structured review of extant literature on heritage in tourism and pertinent challenges for cultural …
Brand Management
Co-creating Meaningful Brands
Av Michael Beverland, Pinar Cankurtaran
Häftad, 2024
757 kr
Lägg i varukorg
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from …
Brand Management
Co-creating Meaningful Brands
Av Michael Beverland, Pinar Cankurtaran
Inbunden, 2024
3193 kr
Lägg i varukorg
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from …
Brand Management
Co-creating Meaningful Brands
Av Pinar Cankurtaran, Michael Beverland
E-bok, 2024
685 kr
Lägg i varukorg
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from …
Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management
Av Pinar Cankurtaran, Michael Beverland
E-bok, 2025
245 kr
Lägg i varukorg
Each book in the ‘Very Short, Fairly Interesting & Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. This accessible and …
A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management
Av Michael Beverland, Pinar Cankurtaran
Häftad, 2025
239 kr
Lägg i varukorg
Each book in the ‘Very Short, Fairly Interesting & Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. This accessible and …
A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management
Av Michael Beverland, Pinar Cankurtaran
Inbunden, 2025
1062 kr
Lägg i varukorg
Each book in the ‘Very Short, Fairly Interesting & Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. This accessible and …
