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Suzanne Mawson, Lucrezia Casulli - Entrepreneurial Thinking, Inbunden

Inbunden, Engelska, 2024

Entrepreneurial Thinking

Mindset in Action

Av Suzanne Mawson, Lucrezia Casulli

3509 kr

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Beskrivning
Entrepreneurship is not just about building businesses: it encompasses a set of skills, competencies and linked behaviours to support the creation of new ideas to create value. Entrepreneurial thinking is relevant across all aspects of life, personal and professional, and closely linked to both employability and life skills. This new textbook, via an array of pedagogical features, quizzes and worksheets, guides you in developing your own entrepreneurial thinking skills to support the development of ideas to tackle problems and challenges for yourself, for organisations and for society generally. It will challenge you to look beyond standard narratives of ‘heroic’ entrepreneurial individuals to identify how you yourself can become a creator of value in our volatile, uncertain, complex and ambiguous world. Suzanne Mawson is an Associate Professor of Entrepreneurship at the University of Strathclyde Business School. Lucrezia Casulli is an Associate Professor of Entrepreneurship at the University of Strathclyde Business School.
Produktinformation
  • Utgivningsdatum: 2024-03-29
  • Mått: 189 x 246 x 23 mm
  • Vikt: 930 g
  • Format: Inbunden
  • Språk: Engelska
  • Antal sidor: 352
  • Upplaga: 1
  • Förlag: SAGE Publications Ltd
  • ISBN: 9781529795325
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Mer om författaren

Suzanne Mawson is a Senior Lecturer in Entrepreneurship at the Hunter Centre for Entrepreneurship at the University of Strathclyde, where she teaches creativity and entrepreneurial thinking at Masters and MBA level. She is an expert in business development and growth, with particular expertise in programming and interventions to support ambitious and growth-oriented firms. Suzanne’s research interests also cover alternative entrepreneurial finance such as crowdfunding, as well as start-up and growth-oriented entrepreneurship in migrant and refugee communities. Her research has been published in a range of leading entrepreneurship and management journals including International Small Business Journal, Entrepreneurship & Regional Development and Industrial Marketing Management. She also co-authored the social enterprise textbook Social Entrepreneurs: Can they change the world? (Macmillan, 2017).

Recensioner i media

This textbook addresses entrepreneurship from the academic and practical perspectives cogently. Pragmatically, it demonstrates how to think creatively by testing and formulating ideas which are implementable as entrepreneurial projects. It provides a step-by-step approach to developing entrepreneurial thinking ability. This textbook is highly recommended to students at undergraduate and postgraduate studies of enterprise.

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