Play Nice (inbunden)
Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
384
Utgivningsdatum
2024-11-14
Förlag
Grand Central Publishing
Dimensioner
233 x 162 x 31 mm
Vikt
568 g
ISBN
9781538725429

Play Nice

The Rise, Fall, and Future Of Blizzard Entertainment

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Inbunden,  Engelska, 2024-11-14
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New York Times bestselling author and the gaming industry's preeminent investigative journalist Jason Schreier examines three decades of ups and downs at Blizzard Entertainment leading up to a hostile corporate takeover and a sexual misconduct scandal that put the legendary developer in a world of (Warcraft) trouble. For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over all else. What was once two UCLA students' simple mission - to make games they wanted to play - launched an empire with thousands of employees, millions of fans, and billions of dollars. But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy. Led by executives from McKinsey and Procter & Gamble, Activision began invading Blizzard from the inside. Glitchy products, PR disasters, and mass layoffs followed, marring the company's once pristine image. Then, in 2021, a staggering sexual misconduct and discrimination lawsuit against the company triggered a widespread reckoning and a shocking $69 billion acquisition. Based on firsthand interviews with more than 300 current and former employees, PLAY NICE chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment. From previously unrevealed stories of Blizzard's early culture, including fist fights and a hotel ban, to the full story of Titan, Blizzard's most high-profile canceled project, and the behind-the-scenes saga of how Blizzard executives battled their Activision overlords tooth and nail, this book explores the delight and despair of what it really means to "bleed Blizzard blue." Full of colorful personalities and dramatic twists, PLAY NICE is The Social Network for the video game industry.
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  1. Play Nice
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  3. Blood, Sweat, and Pixels

De som köpt den här boken har ofta också köpt Blood, Sweat, and Pixels av Jason Schreier (häftad).

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Kundrecensioner

Det finns 1 recension av Play Nice. Har du också läst boken? Om du har köpt den på Bokus.com vill vi gärna höra vad du tyckte om den! Sätt ditt betyg »
  1. Pengar på djävulen (Diablo)
    Hans Gösta Lindelöw (Hedemora), 6 mars 2025

    Intressant genomgång av ett spelföretags öden och äventyr. Om den särskilda kultur som spelskapandet uppstod i, och särskilt då "Blizzard" under 1990-talet. Författaren kallar det en "pojkklubb", men skildrar också en enorm hängivenhet för själva spelskapandet - en tillvaro där det professionella livet flöt samman med det privata livet i långa arbetspass som sträckte sig över nätter och helger. Och som kunde bli förödande för familjelivet. När "Activision" så småningom köpte Blizzard under 2... Läs hela recensionen

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  • Blood, Sweat, and Pixels

    Jason Schreier

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  • Press Reset

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    THE INSTANT NEW YORK TIMES BESTSELLER. From the bestselling author of Blood, Sweat, and Pixels comes the next definitive, behind-the-scenes account of the video game industry: how some of the past decade's most renowned studios fell apart-and the ...

Övrig information

Jason Schreier is the New York Times bestselling author of Press Reset and Blood, Sweat, and Pixels and a reporter at Bloomberg News, where he covers the video game industry. He lives in Westchester, New York with his wife and two children.