Are you and your organization ready for the future of live entertainment? Thepandemic hit live entertainment harder than any other industry—but also revealedtantalizing new possibilities. Online, streaming, and hybrid events opened the doorto bigger audiences, better finances, and more innovative content for liveproducers. And now is the perfect time to start. Beyond the Back Row breaks down thewhy, how, and what of online, streaming, and hybrid live events. It helps youunderstand the opportunities, avoid the pitfalls, and learn what you need to master.Wherever you are in your live entertainment career, even if you''re just gettingstarted, start here. There''s even advice for powerful incumbent organizations on howto prevent yourself from being "Napstered." In a few years, digital capabilities forlive producers will be a given. Until then, Beyond the Back Row will give you amajor head start.
