Marketing HRD Within Organizations

Enhancing the Visibility, Effectiveness, and Credibility of Programs

Inbunden, Engelska, 1992

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Beskrivning

Boost the image of your HRD department and carve a solid niche inthe organizational chart for your position. Discover how to: * Heighten the visibility of HRD* Earn employee commitment to your programs* Ensure that your programs are cost-effective and contribute tothe bottom line This handy guide explains how to use a range of marketing toolsincluding client research, cost/benefit analyses, and promotionaltechniques to implement a strategic HRD marketing plan.

Produktinformation

Utgivningsdatum:1992-01-22
Mått:130 x 280 x 30 mm
Vikt:567 g
Format:Inbunden
Språk:Engelska
Antal sidor:264
Förlag:John Wiley & Sons Inc
ISBN:9781555424022

Utforska kategorier

Ledarskapsböcker inom Ekonomi och Ledarskap

Mer om författaren

Jerry W. Gilley and Steven A. Eggland are the authors of Marketing HRD Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs, published by Wiley.

Innehållsförteckning

1. Why HRD Professionals Must Be Marketing Oriented2. Placing the Organization's Needs First: Meeting Expectations forHRD3. Generating Interest and Participation in Training4. Initiating a Strategic Marketing Plan for HRD: The FirstSteps5. Market Research and Segmentation: Offering the Right Program atthe Right Time6. Setting Program Prioroties and Allocating Limited Sources7. Weighing the Costs and Benefits of Proposed Programs8. Raising the Visibility of HRD Within the Organization9. Communicating the Values and Benefits of HRD Persuasively10. Putting Plans into Action: Sixteen Steps for Marketing HRDSuccessfully