Ashley Friedlein is cofounder and CEO of e-consultancy (www.e-consultancy.com), an online and offline service for U.K. e-business professionals, providing access to the best e-business information and advice. Previously, he was lead strategist and senior producer at Wheel, where he successfully managed the development, delivery, and ongoing maintenance of several major Internet sites, in particular those for media owners. Ashley comes from a background in digital media production, having worked at Pearson and Bloomberg and with the major U.K. broadcasters. He is the author of Web Project Management: Delivering Successful Commercial Web Sites (2001).

"If you run a Web site, own a Web site, or are merely responsible for the success of a Web site, this is the book you need. Big picture philosophy and detailed practicality make Maintaining and Evolving Successful Commercial Web Sites the appropriate practicum for progressive Web professionals."—Jim Sterne, Author, Speaker, Consultant, Target Marketing of Santa Barbara"Ashley Friedlein takes four very complex but important subjects and boils them down for you to their essentials. With an abundance of practical examples and a strong feeling for what common sense dictates, he leads you to the heart of what it takes to keep a big site running and improving."—Bob Boiko, Author, The Content Management Bible (Hungry Minds, Inc.) and President, Metatorial Services Inc."Ashley Friedlein makes a much-needed contribution to the (often neglected) area of Web site management. Using clear language and straightforward case studies, Friedlein masterfully tackles the 'post-launch' phase of Web development. This book will be sought after by all Web site managers."—Hurol Inan, Author, Measuring the Success of Your Website (Longman) and Consultant

• Preface. Part I Change Management: Reviewing and Reporting Progress; Procedures for Managing Site Updates; Summary. Part II Content Management: Introducing Content Management; Content Management in Action: A Practical Example; Key Concepts and Building Blocks; Content Management Systems (CMS); Tackling a Content Management Project; Summary. Part III Customer Relationship Management: A CRM Primer; Understanding Your Users; Personalization; Community; Customer Service; Summary. Part IV Site Measurement: The Promises and Challenges of Web Site Measurement; The Evolution of E-intelligence; Measurement Approaches and Techniques; Reporting and Analysis; How to Improve a Web Site; Tackling a Web Site Measurement Project; Summary. Resources.

Ashley Friedlein is cofounder and CEO of e-consultancy (www.e-consultancy.com), an online and offline service for U.K. e-business professionals, providing access to the best e-business information and advice. Previously, he was lead strategist and senior producer at Wheel, where he successfully managed the development, delivery, and ongoing maintenance of several major Internet sites, in particular those for media owners. Ashley comes from a background in digital media production, having worked at Pearson and Bloomberg and with the major U.K. broadcasters. He is the author of Web Project Management: Delivering Successful Commercial Web Sites (2001).

"If you run a Web site, own a Web site, or are merely responsible for the success of a Web site, this is the book you need. Big picture philosophy and detailed practicality make Maintaining and Evolving Successful Commercial Web Sites the appropriate practicum for progressive Web professionals."—Jim Sterne, Author, Speaker, Consultant, Target Marketing of Santa Barbara"Ashley Friedlein takes four very complex but important subjects and boils them down for you to their essentials. With an abundance of practical examples and a strong feeling for what common sense dictates, he leads you to the heart of what it takes to keep a big site running and improving."—Bob Boiko, Author, The Content Management Bible (Hungry Minds, Inc.) and President, Metatorial Services Inc."Ashley Friedlein makes a much-needed contribution to the (often neglected) area of Web site management. Using clear language and straightforward case studies, Friedlein masterfully tackles the 'post-launch' phase of Web development. This book will be sought after by all Web site managers."—Hurol Inan, Author, Measuring the Success of Your Website (Longman) and Consultant

• Preface. Part I Change Management: Reviewing and Reporting Progress; Procedures for Managing Site Updates; Summary. Part II Content Management: Introducing Content Management; Content Management in Action: A Practical Example; Key Concepts and Building Blocks; Content Management Systems (CMS); Tackling a Content Management Project; Summary. Part III Customer Relationship Management: A CRM Primer; Understanding Your Users; Personalization; Community; Customer Service; Summary. Part IV Site Measurement: The Promises and Challenges of Web Site Measurement; The Evolution of E-intelligence; Measurement Approaches and Techniques; Reporting and Analysis; How to Improve a Web Site; Tackling a Web Site Measurement Project; Summary. Resources.

Ashley Friedlein is cofounder and CEO of e-consultancy (www.e-consultancy.com), an online and offline service for U.K. e-business professionals, providing access to the best e-business information and advice. Previously, he was lead strategist and senior producer at Wheel, where he successfully managed the development, delivery, and ongoing maintenance of several major Internet sites, in particular those for media owners. Ashley comes from a background in digital media production, having worked at Pearson and Bloomberg and with the major U.K. broadcasters. He is the author of Web Project Management: Delivering Successful Commercial Web Sites (2001).

"If you run a Web site, own a Web site, or are merely responsible for the success of a Web site, this is the book you need. Big picture philosophy and detailed practicality make Maintaining and Evolving Successful Commercial Web Sites the appropriate practicum for progressive Web professionals."—Jim Sterne, Author, Speaker, Consultant, Target Marketing of Santa Barbara"Ashley Friedlein takes four very complex but important subjects and boils them down for you to their essentials. With an abundance of practical examples and a strong feeling for what common sense dictates, he leads you to the heart of what it takes to keep a big site running and improving."—Bob Boiko, Author, The Content Management Bible (Hungry Minds, Inc.) and President, Metatorial Services Inc."Ashley Friedlein makes a much-needed contribution to the (often neglected) area of Web site management. Using clear language and straightforward case studies, Friedlein masterfully tackles the 'post-launch' phase of Web development. This book will be sought after by all Web site managers."—Hurol Inan, Author, Measuring the Success of Your Website (Longman) and Consultant

• Preface. Part I Change Management: Reviewing and Reporting Progress; Procedures for Managing Site Updates; Summary. Part II Content Management: Introducing Content Management; Content Management in Action: A Practical Example; Key Concepts and Building Blocks; Content Management Systems (CMS); Tackling a Content Management Project; Summary. Part III Customer Relationship Management: A CRM Primer; Understanding Your Users; Personalization; Community; Customer Service; Summary. Part IV Site Measurement: The Promises and Challenges of Web Site Measurement; The Evolution of E-intelligence; Measurement Approaches and Techniques; Reporting and Analysis; How to Improve a Web Site; Tackling a Web Site Measurement Project; Summary. Resources.