Responsive Public Library

How to Develop and Market a Winning Collection, 2nd Edition

Häftad, Engelska, 2002

593 kr

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Beskrivning

How can public libraries successfully meet the needs of their patrons and their communities, and build support for their endeavors? Focusing on the heart and soul of the library—its collection—the authors show how proven marketing techniques can be applied to library collection development in today's high-tech environment. With examples and statistics from more than 200 libraries of all sizes, the book gathers decades of pertinent research and a wealth of creative ideas and winning tactics for public libraries. After a brief discussion of the rationale for a marketing approach, the book takes you through each step of an effective marketing initiative: from market research and creating a master plan through collection evaluation, selection, costs, access, and promotional policies and practices. A great idea-generator and how-to guide for any library staff member, especially those in management positions, this is also essential reading for LIS students preparing for careers in public libraries.

Produktinformation

Utgivningsdatum:2002-01-10
Mått:177 x 255 x 24 mm
Vikt:728 g
Format:Häftad
Språk:Engelska
Antal sidor:364
Upplaga:2
Förlag:Bloomsbury Publishing Plc
ISBN:9781563086489

Utforska kategorier

Referensverk och tvärvetenskap inom Samhälle och politik

Mer om författaren

SHARON L. BAKER is former Associate Professor, University of Iowa School of Library and Information Science, Iowa City.KAREN L. WALLACE is Circulation/Reference Librarian, Drake University Law Library in Des Moines, Iowa, and was formerly the Head of Community Services at Des Plaines Public Library, Des Plaines, Illinois.

Recensioner i media

The authors, a library educator and a practicing librarian, bring a wealth of practical experience and research knowlage that is utilized effectivly in the presentation of each topic....[f]aculty and students in schools of library and information science, public library administrators, and librarians involved with collection development in all types of public libraries. - ARBA Online

Innehållsförteckning

Chapter 1: Overture Chapter 2: Know Your Market Chapter 3: Creating Your Master Plan Chapter 4: Collection Choices Chapter 5: Cost of Collections and Use Chapter 6: Creating Access Chapter 7: Creating Recognition of Collection-Use Benefits Chapter 8: Collection Evaluation: a Product-Analysis Approach Chapter 9: Marketing-Based Selection Policies and Practices Chapter 10: Marketing-Based Promotional Policies and Practices Chapter 11: Making Marketing Resonate Throughout the Library