Personality Continuum and Consumer Behavior

PAUL J. ALBANESE is Assistant Professor of Marketing at Kent State University. An economist by training, he has spent the past 20 years researching personality and consumer behavior.

• PrefaceInside Economic ManIntroductionPersonality In Behavioral Economics, Marketing, Trait Theory in Psychology, and Organizational BehaviorShrinking Economic ManIndividual Pursuit of Self Interest and the Social Basis of Individual BehaviorThe Historical Misinterpretation of Adam Smith's Exquisite View of Human NatureObject Relations Theory of PersonalitySuperego and the Origins of Object Relations TheoryThe CrossroadsNormal Personality DevelopmentThe Normal Consumer: Rational Economic Man, Mutatis MutandisThe Basic Fault: Failure to Achieve the Integration of Whole Object RelationsComparative Analysis of Personality OrganizationsW. R. D. Fairbairn, The Schizoid Personality Organization, and British Object Relations TheoryOtto F. Kernberg, The Borderline Personality Organization, and American Object Relations TheoryPortrait of the Narcissistic Personality OrganizationsAn Expanded Comparative Analysis of Personality OrganizationsToward a Human Understanding of Consumer BehaviorThe Dark Side of Consumer BehaviorExpanded Economic Analysis of Consumer BehaviorRelentless Individual Pursuit of Self Interest in AmericaEpilogueReferencesIndex