Personality Continuum and Consumer Behavior

Inbunden, Engelska, 2002

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Beskrivning

Why do consumers behave as they do? Why do some make consistent, predictable, and rational choices among competing products while others demonstrate inconsistent, unpredictable, and irrational purchasing patterns? Why do some people and not others become compulsive shoppers? The answers lie in the individual's personality organization. Albanese has formulated an operational approach to the organization of the personality of an individual from psychoanalytic object relations theory combined with an interpersonal theory of the personality.He relates this to the neoclassical theory of the consumer. The results are encapsulated in the Personality Continuum, an integrative framework drawing on the disciplines of economics, sociology, psychology, and anthropology. This multidisciplinary conceptual construct does not exclude any approach to the study of consumer behavior, and will therefore be of interest to scholars and practitioners in all of these fields, as well as in marketing.

Produktinformation

Utgivningsdatum:2002-11-30
Mått:156 x 235 x 28 mm
Vikt:737 g
Format:Inbunden
Språk:Engelska
Antal sidor:392
Förlag:Bloomsbury Publishing Plc
ISBN:9781567205589

Utforska kategorier

Psykologi: jaget, identitet och personlighet inom Psykologi och pedagogik

Mer om författaren

PAUL J. ALBANESE is Assistant Professor of Marketing at Kent State University. An economist by training, he has spent the past 20 years researching personality and consumer behavior.

Innehållsförteckning

PrefaceInside Economic ManIntroductionPersonality In Behavioral Economics, Marketing, Trait Theory in Psychology, and Organizational BehaviorShrinking Economic ManIndividual Pursuit of Self Interest and the Social Basis of Individual BehaviorThe Historical Misinterpretation of Adam Smith's Exquisite View of Human NatureObject Relations Theory of PersonalitySuperego and the Origins of Object Relations TheoryThe CrossroadsNormal Personality DevelopmentThe Normal Consumer: Rational Economic Man, Mutatis MutandisThe Basic Fault: Failure to Achieve the Integration of Whole Object RelationsComparative Analysis of Personality OrganizationsW. R. D. Fairbairn, The Schizoid Personality Organization, and British Object Relations TheoryOtto F. Kernberg, The Borderline Personality Organization, and American Object Relations TheoryPortrait of the Narcissistic Personality OrganizationsAn Expanded Comparative Analysis of Personality OrganizationsToward a Human Understanding of Consumer BehaviorThe Dark Side of Consumer BehaviorExpanded Economic Analysis of Consumer BehaviorRelentless Individual Pursuit of Self Interest in AmericaEpilogueReferencesIndex