Strategic Communication During Whole-System Change

Advice and Guidance for School District Leaders and PR Specialists

AvFrancis M. Duffy,Patti L. Chance

Inbunden, Engelska, 2006

Del i serien Leading Systemic School Improvement

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Häftad

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Beskrivning

Times of great change in school districts require strategic communication with internal and external stakeholders including the use of school public relations tools and techniques. Strategic Communication During Whole System Change provides theoretical and practical advice and guidance to district-based change leaders and school public relations specialists on how they can support their district's transformation journey by engaging in strategic communication. The book also provides guidance on how to make simultaneous fundamental changes in three key sets (or change paths) of organizational variables that affect a school system's overall performance: Path 1-a district's relationship with stakeholders in the external environment; Path 2- a district's core and supporting work processes; and Path 3- a district's internal social infrastructure. A collection of essays written by school public relations practitioners and other change leaders who share their views is also included.

Produktinformation

Utgivningsdatum:2006-11-16
Mått:161 x 239 x 24 mm
Vikt:508 g
Format:Inbunden
Språk:Engelska
Serie:Leading Systemic School Improvement
Antal sidor:262
Förlag:Bloomsbury Publishing Plc
ISBN:9781578865307

Utforska kategorier

Utbildningsstrategier och utbildningspolitik inom Psykologi och pedagogik

Mer om författaren

Francis M. Duffy is a professor of change leadership in education at Gallaudet University in Washington, D.C. He is the founding editor of Rowman & Littlefield Education's Leading Systemic School Improvement Series and has written numerous books.Patti L. Chance is an associate professor in the Department of Education Leadership and program coordinator for pre-K—12 education leadership at the University of Nevada, Las Vegas. She also serves as the editor of The Rural Educator.

Recensioner i media

Given the complex nature of system-wide change for leading and learning, Francis M. Duffy and Patti L. Chance offer the definitive resources for system leaders to go from surviving to thriving. Strategic Communication During Whole-System Change: Advice and Guidance for School District Leaders and PR Specialists should be on the bookshelves of every system-level leader, board of education member, and other constituents. These professionals would be well served by the contemporary thinking that Duffy and Chance provide and the voices from the field offered by the practitioners who have written about their experiences of leading and learning from whole system change.

Innehållsförteckning

Part 1 Section 1: Navigating Whole-System Change in School Districts: What Change Leaders and School PR Specialists Need to Know to Support the JourneyChapter 2 Strategic CommunicationChapter 3 Why Whole-System Change is Needed: The Topography of Whole-System Change and A Compass to Navigate ItChapter 4 A Change Leader's Guide to Shaping a School District's FutureChapter 5 How To Transform An Entire School District: A Change Navigation Protocol for School SystemsPart 6 Section 2: How Strategic Communication and School Public Relations Can Support Whole-System Change in School DistrictsChapter 7 Public Relations in Times of Great Change: A Systems PerspectiveChapter 8 Establishing Relationships and Building Trust to Facilitate School District ImprovementChapter 9 Creating School District Renewal Through a Shared VisionChapter 10 Changing Minds and Hearts: A Challenge for Strategic CommunicationChapter 11 Power, Politics and Ethics: Dynamic Leadership for Systemic Change in School DistrictsPart 12 Section 3: Voices from the FieldChapter 13 Essay 1: Communicating with Key Stakeholders to Enable Strategic ChangeChapter 14 Essay 2: Finding and Engaging the "Influentials": Effective School Public Relations During Times of Great ChangeChapter 15 Essay 3: The Role of a School Board in Communicating Change in Front of and Behind the CameraChapter 16 Essay 4: The Role of School Public Relations: Bringing Order Out of ChaosChapter 17 Essay 5: Community Involvement in Decatur's Journey Toward ExcellenceChapter 18 Epilogue: Communicating in Times of Great Change