Theodore J. Kowalski is the Kuntz Family Chair in educational administration at the University of Dayton, Ohio. A former teacher, principal, superintendent, and college dean, he is the author of 29 books and over 180 book chapters, journal articles, and research studies.George J. Petersen is professor and chair of educational leadership at California Polytechnic State University, San Luis Obispo. He was previously on the faculty at the University of Missouri and served as associate executive director of the University Council for Educational Administration.Lance D. Fusarelli is associate professor and chair of educational leadership at North Carolina State University, Raleigh. He was formerly on the faculty at Fordham University, New York.

Improved leadership, implementation, and achievement in education all require good communication: citizens to schools, administrators with teachers, and teachers with children. This important book explains and illustrates in the 'information age' just howto get the word out: the what, to what ends, using what means (including the latest theories & technologies), all for the benefit of education and society....

• Part 1 PUBLIC RELATIONS, COMMUNICATION, AND SCHOOL REFORMChapter 2 Seeking Reform in an Information-Based SocietyChapter 3 Public Relations in Districts and SchoolsChapter 4 Effective Communication: The Nucleus of School Public RelationsChapter 5 School Reform and Effective Administrator CommunicationChapter 6 Communicative Competence in School AdministrationPart 7 APPLICATIONSChapter 8 Communication and the Learning OrganizationChapter 9 Democratic Leadership and CommunicationChapter 10 Communication NetworksChapter 11 Managing ConflictChapter 12 Maintaining Positive RelationshipsChapter 13 School-Based Management and Communication

Theodore J. Kowalski is the Kuntz Family Chair in educational administration at the University of Dayton, Ohio. A former teacher, principal, superintendent, and college dean, he is the author of 29 books and over 180 book chapters, journal articles, and research studies.George J. Petersen is professor and chair of educational leadership at California Polytechnic State University, San Luis Obispo. He was previously on the faculty at the University of Missouri and served as associate executive director of the University Council for Educational Administration.Lance D. Fusarelli is associate professor and chair of educational leadership at North Carolina State University, Raleigh. He was formerly on the faculty at Fordham University, New York.

Improved leadership, implementation, and achievement in education all require good communication: citizens to schools, administrators with teachers, and teachers with children. This important book explains and illustrates in the 'information age' just howto get the word out: the what, to what ends, using what means (including the latest theories & technologies), all for the benefit of education and society....

• Part 1 PUBLIC RELATIONS, COMMUNICATION, AND SCHOOL REFORMChapter 2 Seeking Reform in an Information-Based SocietyChapter 3 Public Relations in Districts and SchoolsChapter 4 Effective Communication: The Nucleus of School Public RelationsChapter 5 School Reform and Effective Administrator CommunicationChapter 6 Communicative Competence in School AdministrationPart 7 APPLICATIONSChapter 8 Communication and the Learning OrganizationChapter 9 Democratic Leadership and CommunicationChapter 10 Communication NetworksChapter 11 Managing ConflictChapter 12 Maintaining Positive RelationshipsChapter 13 School-Based Management and Communication

Theodore J. Kowalski is the Kuntz Family Chair in educational administration at the University of Dayton, Ohio. A former teacher, principal, superintendent, and college dean, he is the author of 29 books and over 180 book chapters, journal articles, and research studies.George J. Petersen is professor and chair of educational leadership at California Polytechnic State University, San Luis Obispo. He was previously on the faculty at the University of Missouri and served as associate executive director of the University Council for Educational Administration.Lance D. Fusarelli is associate professor and chair of educational leadership at North Carolina State University, Raleigh. He was formerly on the faculty at Fordham University, New York.

Improved leadership, implementation, and achievement in education all require good communication: citizens to schools, administrators with teachers, and teachers with children. This important book explains and illustrates in the 'information age' just howto get the word out: the what, to what ends, using what means (including the latest theories & technologies), all for the benefit of education and society....

• Part 1 PUBLIC RELATIONS, COMMUNICATION, AND SCHOOL REFORMChapter 2 Seeking Reform in an Information-Based SocietyChapter 3 Public Relations in Districts and SchoolsChapter 4 Effective Communication: The Nucleus of School Public RelationsChapter 5 School Reform and Effective Administrator CommunicationChapter 6 Communicative Competence in School AdministrationPart 7 APPLICATIONSChapter 8 Communication and the Learning OrganizationChapter 9 Democratic Leadership and CommunicationChapter 10 Communication NetworksChapter 11 Managing ConflictChapter 12 Maintaining Positive RelationshipsChapter 13 School-Based Management and Communication