Dr. Kenneth Field brings a wealth of experience from academia and commercial practice into this book. He is a winner of numerous cartographic awards for his original maps as well as his writing. His first Esri Press book Cartography. (published 2018) won a prestigious International Cartographic Association award for best educational product in 2019. His work has been recognized by numerous peer-reviewed bodies for its quality. Ken is active in a wide range of societies and external bodies, and he continues to write and edit books, journals, and papers, and teach and present keynotes on cartographic design widely.

"What Kenneth Field has created here is a brilliant reference book on behalf of our field of cartography. Finally! A book that truly represents Cartography in 2018."-- Christopher Wesson, The Bulletin of the Society of Cartographers

• "IntroductionMaking maps is easyMaking great maps is hard1. Maps as Information ProductsThe nature of an information productWhat is design?Trends in map designFunctional designDesigner, data and audienceEngineers vs Designers vs Map MakersSimplicity and complexityForm and FunctionDispersal and LayeringTelling stories (metaphors and simile)Minimalism and efficiencyNovelty or redundancyData densityOriginalityEmotional responseIntegritySelf-explanatory focusWayfinding mapsExperiential mapsNumerical and statistical mapsProduction paradigmsViewing paradigms2. Perceptions and ConventionsThe way the eye and brain worksVizualising for the mindLogically coding pointsPictograms vs Icons vs SymbolsLogically coding linesLogically coding areasConnotations of formConnotations of colourMixing and using coloursColour constraintsConnotations of valueWorking in greyscaleConnotations of typefaceLabelling hierarchiesMaking connections on the mapConsistent denotationInnovation and familiarityCompare and contrastWays of seeingNavigating the pageNavigating the screenNavigating the mobile deviceFactual understanding vs Interpretation3. Objective DimensionsInformation overloadSelection by feature typeSelection by numbersDimensional comparisonMeasurement of EarthScaleDistancesSpheres and elipsesDatumsLatitude and longitudeGeographic coordinatesProjected coordinatesNumerical integrityMaking numbers meaningfulGeographical distortionsProjection distortionsProjection familiesChoosing a good projectionCompromising geographical formGeography as a diagramMeasurement and proportionsAbsolute dataPercentages, ratios and ratesComparativesSummarising data distributionsClassifying data4. Structure and OrganisationDispersal vs LayeringGrids in information designOrganisation and responseGeneralising featuresStyling featuresGraphical hierarchiesContrastActors and support castRepetitionProximityBalanceStaging hierarchiesWhich way is up?Signs and pointersFocussing attentionDistractionsLanguage and phraseologyChoosing a fontSerifSans serifFont efficiency: width, height, sizeFont efficiency: structure, form, direction, colourTypeface differentiationLegibilityType placementThe small print (marginalia)5. Pick’n’MapChoroplethIsarithmic Dot DensityBinningDasymetricValue by alphaCartogramFlowNetwork mappingSchematic diagramsIsochronesGraduated SymbolProportional SymbolUnique ValuesBivariate mappingMultivariate mappingEmbedded chartsSmall multiplesChernof FacesProportional text6. Different viewpointsPlanimetricPanoramicIsometricAspectPrism maps3D isolinesMapping changeAnimationDynamic variablesTemporal7. Going digital – the UI/UX challengeMap MashupsThe 2 second ruleResolutionSizePerformanceResponsive mapsInteractionCapabilitiesNative v Browser appsPartial attentionTime and dayInputsConnectivityCurrencyPersonalising the map experienceUser testingEye trackingWireframesWorkflowPrototypesDevelopment technologies