Helen Thompson is Distinguished ProductEngineer for ArcGIS Business Analysis and Geoenrichment at Esri. She is anadvocate for applying spatial analytics, location intelligence and geographicthinking. With more than forty years of business and technical experience, Helenhas helped support a range of industry communities make sense of the world andbring about real positive change through geographic understanding. A recognizedthought leader, keynote speaker and expert on location-based data and spatialanalysis in business and society, Helen believes that to be businessintelligent you first need to be location intelligent. Her passion is helpingorganizations thrive by applying spatial analysis and finding context in datato transform our understanding of people, place and possibilities.Gemma Goodale-Sussen is the documentation lead for ArcGIS Business Analyst and enjoys using writing to imagine new ways of applying GIS to real-world problems. She writes product documentation, ArcGIS Blog articles, tutorials, and more to inspire GIS users to feel confident in and excited about using geographic data.

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• PrefaceAcknowledgments IntroductionHow to use this bookChapter 1: Getting started with ArcGIS Business AnalystTutorial 1-1: Access Business Analyst Web App for the first timeTutorial 1-2: Configure Business Analyst Pro for the first time Chapter 2: Generating trade areasTutorial 2-1: Create a site in Business Analyst Web AppTutorial 2-2: Generate trade areas in Business Analyst ProChapter 3: Creating color-coded mapsTutorial 3-1: Create color-coded maps in Business Analyst Web AppTutorial 3-2: Create color-coded layers in Business Analyst ProChapter 4: Running, modifying, and creating infographicsTutorial 4-1: Run and create infographics in Business Analyst Web AppTutorial 4-1: Run and create infographics in Business Analyst ProChapter 5: Mapping points of interestTutorial 5-1: Use POI search in Business Analyst Web AppTutorial 5-2: Use POI search in Business Analyst ProChapter 6: Using dataTutorial 6-1: Add and work with data in Business Analyst Web AppTutorial 6-2: Set up custom data in Business Analyst ProChapter 7: Sharing your workTutorial 7-1: Create a dashboardTutorial 7-2: Create a story Chapter 8: Using hexagons in ArcGIS Business AnalystTutorial 8-1: Use hexagons in Business Analyst Web AppTutorial 8-2: Use hexagons in Business Analyst ProChapter 9: Using smart map searchTutorial 9-1: Use smart map search in Business Analyst Web AppChapter 10: Running a suitability analysis Tutorial 10-1: Perform a suitability analysis in Business Analyst Web AppTutorial 10-2: Perform a suitability analysis in Business Analyst Pro Chapter 11: Comparing and analyzing sites using benchmark comparisonsTutorial 11-1: Run benchmark comparisons in Business Analyst Web AppTutorial 11-2: Run benchmark comparisons in Business Analyst ProChapter 12: Creating threshold areasTutorial 12-1: Create threshold areas in Business Analyst Web AppTutorial 12-2: Create threshold areas in Business Analyst Pro Chapter 13: Performing void analysisTutorial 13-1: Use void analysis to locate underserved senior citizens Chapter 14: Using trade area tools to measure overlap Tutorial 14-1: Create a small set of neighborhood grocery storesTutorial 14-2: Measure cannibalization around each store and generate a report that explains the overlap Chapter 15: Working with territory design Tutorial 15-1: Design territories in Business Analyst ProChapter 16: Using the Huff modelTutorial 16-1: Enrich block groupsTutorial 16-2: Create a Huff model Chapter 17: Performing distance analysis using customer dataTutorial 17-1: Map and assign customers to storesTutorial 17-2: Create trade areas based on customer distributionChapter 18: Creating advanced drive timesTutorial 18-1: Create trade areas based on customers and spendingTutorial 18-2: Create an approximate drive-time trade area Chapter 19: Using target marketing to target key customer segmentsTutorial 19-1: Use the Target Marketing Wizard  Tutorial 19-2: Gain insight from block group layersTutorial 19-3: Review segmentation and marketing reports Chapter 20: Perform gap analysis with customer data and the Target Marketing WizardTutorial 20-1: Use the Target Marketing Wizard to create customer and market profilesTutorial 20-2: Examine the various volumetric, market, and gap reportsTutorial 20-3: Map customer and market gaps Data source credits

Helen Thompson is Distinguished ProductEngineer for ArcGIS Business Analysis and Geoenrichment at Esri. She is anadvocate for applying spatial analytics, location intelligence and geographicthinking. With more than forty years of business and technical experience, Helenhas helped support a range of industry communities make sense of the world andbring about real positive change through geographic understanding. A recognizedthought leader, keynote speaker and expert on location-based data and spatialanalysis in business and society, Helen believes that to be businessintelligent you first need to be location intelligent. Her passion is helpingorganizations thrive by applying spatial analysis and finding context in datato transform our understanding of people, place and possibilities.Gemma Goodale-Sussen is the documentation lead for ArcGIS Business Analyst and enjoys using writing to imagine new ways of applying GIS to real-world problems. She writes product documentation, ArcGIS Blog articles, tutorials, and more to inspire GIS users to feel confident in and excited about using geographic data.

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• PrefaceAcknowledgments IntroductionHow to use this bookChapter 1: Getting started with ArcGIS Business AnalystTutorial 1-1: Access Business Analyst Web App for the first timeTutorial 1-2: Configure Business Analyst Pro for the first time Chapter 2: Generating trade areasTutorial 2-1: Create a site in Business Analyst Web AppTutorial 2-2: Generate trade areas in Business Analyst ProChapter 3: Creating color-coded mapsTutorial 3-1: Create color-coded maps in Business Analyst Web AppTutorial 3-2: Create color-coded layers in Business Analyst ProChapter 4: Running, modifying, and creating infographicsTutorial 4-1: Run and create infographics in Business Analyst Web AppTutorial 4-1: Run and create infographics in Business Analyst ProChapter 5: Mapping points of interestTutorial 5-1: Use POI search in Business Analyst Web AppTutorial 5-2: Use POI search in Business Analyst ProChapter 6: Using dataTutorial 6-1: Add and work with data in Business Analyst Web AppTutorial 6-2: Set up custom data in Business Analyst ProChapter 7: Sharing your workTutorial 7-1: Create a dashboardTutorial 7-2: Create a story Chapter 8: Using hexagons in ArcGIS Business AnalystTutorial 8-1: Use hexagons in Business Analyst Web AppTutorial 8-2: Use hexagons in Business Analyst ProChapter 9: Using smart map searchTutorial 9-1: Use smart map search in Business Analyst Web AppChapter 10: Running a suitability analysis Tutorial 10-1: Perform a suitability analysis in Business Analyst Web AppTutorial 10-2: Perform a suitability analysis in Business Analyst Pro Chapter 11: Comparing and analyzing sites using benchmark comparisonsTutorial 11-1: Run benchmark comparisons in Business Analyst Web AppTutorial 11-2: Run benchmark comparisons in Business Analyst ProChapter 12: Creating threshold areasTutorial 12-1: Create threshold areas in Business Analyst Web AppTutorial 12-2: Create threshold areas in Business Analyst Pro Chapter 13: Performing void analysisTutorial 13-1: Use void analysis to locate underserved senior citizens Chapter 14: Using trade area tools to measure overlap Tutorial 14-1: Create a small set of neighborhood grocery storesTutorial 14-2: Measure cannibalization around each store and generate a report that explains the overlap Chapter 15: Working with territory design Tutorial 15-1: Design territories in Business Analyst ProChapter 16: Using the Huff modelTutorial 16-1: Enrich block groupsTutorial 16-2: Create a Huff model Chapter 17: Performing distance analysis using customer dataTutorial 17-1: Map and assign customers to storesTutorial 17-2: Create trade areas based on customer distributionChapter 18: Creating advanced drive timesTutorial 18-1: Create trade areas based on customers and spendingTutorial 18-2: Create an approximate drive-time trade area Chapter 19: Using target marketing to target key customer segmentsTutorial 19-1: Use the Target Marketing Wizard  Tutorial 19-2: Gain insight from block group layersTutorial 19-3: Review segmentation and marketing reports Chapter 20: Perform gap analysis with customer data and the Target Marketing WizardTutorial 20-1: Use the Target Marketing Wizard to create customer and market profilesTutorial 20-2: Examine the various volumetric, market, and gap reportsTutorial 20-3: Map customer and market gaps Data source credits

Helen Thompson is Distinguished ProductEngineer for ArcGIS Business Analysis and Geoenrichment at Esri. She is anadvocate for applying spatial analytics, location intelligence and geographicthinking. With more than forty years of business and technical experience, Helenhas helped support a range of industry communities make sense of the world andbring about real positive change through geographic understanding. A recognizedthought leader, keynote speaker and expert on location-based data and spatialanalysis in business and society, Helen believes that to be businessintelligent you first need to be location intelligent. Her passion is helpingorganizations thrive by applying spatial analysis and finding context in datato transform our understanding of people, place and possibilities.Gemma Goodale-Sussen is the documentation lead for ArcGIS Business Analyst and enjoys using writing to imagine new ways of applying GIS to real-world problems. She writes product documentation, ArcGIS Blog articles, tutorials, and more to inspire GIS users to feel confident in and excited about using geographic data.

Select Guide Rating

• PrefaceAcknowledgments IntroductionHow to use this bookChapter 1: Getting started with ArcGIS Business AnalystTutorial 1-1: Access Business Analyst Web App for the first timeTutorial 1-2: Configure Business Analyst Pro for the first time Chapter 2: Generating trade areasTutorial 2-1: Create a site in Business Analyst Web AppTutorial 2-2: Generate trade areas in Business Analyst ProChapter 3: Creating color-coded mapsTutorial 3-1: Create color-coded maps in Business Analyst Web AppTutorial 3-2: Create color-coded layers in Business Analyst ProChapter 4: Running, modifying, and creating infographicsTutorial 4-1: Run and create infographics in Business Analyst Web AppTutorial 4-1: Run and create infographics in Business Analyst ProChapter 5: Mapping points of interestTutorial 5-1: Use POI search in Business Analyst Web AppTutorial 5-2: Use POI search in Business Analyst ProChapter 6: Using dataTutorial 6-1: Add and work with data in Business Analyst Web AppTutorial 6-2: Set up custom data in Business Analyst ProChapter 7: Sharing your workTutorial 7-1: Create a dashboardTutorial 7-2: Create a story Chapter 8: Using hexagons in ArcGIS Business AnalystTutorial 8-1: Use hexagons in Business Analyst Web AppTutorial 8-2: Use hexagons in Business Analyst ProChapter 9: Using smart map searchTutorial 9-1: Use smart map search in Business Analyst Web AppChapter 10: Running a suitability analysis Tutorial 10-1: Perform a suitability analysis in Business Analyst Web AppTutorial 10-2: Perform a suitability analysis in Business Analyst Pro Chapter 11: Comparing and analyzing sites using benchmark comparisonsTutorial 11-1: Run benchmark comparisons in Business Analyst Web AppTutorial 11-2: Run benchmark comparisons in Business Analyst ProChapter 12: Creating threshold areasTutorial 12-1: Create threshold areas in Business Analyst Web AppTutorial 12-2: Create threshold areas in Business Analyst Pro Chapter 13: Performing void analysisTutorial 13-1: Use void analysis to locate underserved senior citizens Chapter 14: Using trade area tools to measure overlap Tutorial 14-1: Create a small set of neighborhood grocery storesTutorial 14-2: Measure cannibalization around each store and generate a report that explains the overlap Chapter 15: Working with territory design Tutorial 15-1: Design territories in Business Analyst ProChapter 16: Using the Huff modelTutorial 16-1: Enrich block groupsTutorial 16-2: Create a Huff model Chapter 17: Performing distance analysis using customer dataTutorial 17-1: Map and assign customers to storesTutorial 17-2: Create trade areas based on customer distributionChapter 18: Creating advanced drive timesTutorial 18-1: Create trade areas based on customers and spendingTutorial 18-2: Create an approximate drive-time trade area Chapter 19: Using target marketing to target key customer segmentsTutorial 19-1: Use the Target Marketing Wizard  Tutorial 19-2: Gain insight from block group layersTutorial 19-3: Review segmentation and marketing reports Chapter 20: Perform gap analysis with customer data and the Target Marketing WizardTutorial 20-1: Use the Target Marketing Wizard to create customer and market profilesTutorial 20-2: Examine the various volumetric, market, and gap reportsTutorial 20-3: Map customer and market gaps Data source credits