Morgan Marietta is Associate Professor of Political Science at the University of Massachusetts Lowell.

• List of Tables and FiguresAcknowledgmentsIntroductionPART I: The Psychology of Sacred Rhetoric1 Sacred Rhetoric in American Politics2 Values and Value Conflict, Sacred Values and Sacred Rhetoric3 The Reasoning Effect: Sacred Rhetoric and Deliberation4 The Activation Effect: Sacred Rhetoric and ParticipationPART II: Political Consequences of Sacred Rhetoric5 "From My Cold, Dead Hands": Sacred Rhetoric and Social Movements6 The Absolutist Advantage: Sacred Rhetoric in the Bush Era7 Sacred Rhetoric from Carter to Clinton: The 1976–1996 Presidential Debates8 Sacred Rhetoric, the 2008 Campaigns, and the Democratic PartyConclusion: "A Cure for Thought and the Diseases It Breeds"Methodological Appendix: Subjects, an Experimental ApproachNotesReferencesIndex

Morgan Marietta is Associate Professor of Political Science at the University of Massachusetts Lowell.

• List of Tables and FiguresAcknowledgmentsIntroductionPART I: The Psychology of Sacred Rhetoric1 Sacred Rhetoric in American Politics2 Values and Value Conflict, Sacred Values and Sacred Rhetoric3 The Reasoning Effect: Sacred Rhetoric and Deliberation4 The Activation Effect: Sacred Rhetoric and ParticipationPART II: Political Consequences of Sacred Rhetoric5 "From My Cold, Dead Hands": Sacred Rhetoric and Social Movements6 The Absolutist Advantage: Sacred Rhetoric in the Bush Era7 Sacred Rhetoric from Carter to Clinton: The 1976–1996 Presidential Debates8 Sacred Rhetoric, the 2008 Campaigns, and the Democratic PartyConclusion: "A Cure for Thought and the Diseases It Breeds"Methodological Appendix: Subjects, an Experimental ApproachNotesReferencesIndex

Morgan Marietta is Associate Professor of Political Science at the University of Massachusetts Lowell.

• List of Tables and FiguresAcknowledgmentsIntroductionPART I: The Psychology of Sacred Rhetoric1 Sacred Rhetoric in American Politics2 Values and Value Conflict, Sacred Values and Sacred Rhetoric3 The Reasoning Effect: Sacred Rhetoric and Deliberation4 The Activation Effect: Sacred Rhetoric and ParticipationPART II: Political Consequences of Sacred Rhetoric5 "From My Cold, Dead Hands": Sacred Rhetoric and Social Movements6 The Absolutist Advantage: Sacred Rhetoric in the Bush Era7 Sacred Rhetoric from Carter to Clinton: The 1976–1996 Presidential Debates8 Sacred Rhetoric, the 2008 Campaigns, and the Democratic PartyConclusion: "A Cure for Thought and the Diseases It Breeds"Methodological Appendix: Subjects, an Experimental ApproachNotesReferencesIndex