Gordon B. Moskowitz, PhD, is Professor in the Department of Psychology at Lehigh University. He has served as Director of Lehigh’s Cognitive Science Program and Chair of the Department of Psychology. He served two terms on the executive committee of the Society of Experimental Social Psychology, has hosted the Society's conference twice, and annually co-organizes the preeminent social cognition conference, the Person Memory Interest Group. He has held editorial positions for Social and Personality Psychology Compass, as well as for the Journal of Experimental Social Psychology, and sits on the editorial board for Motivation Science and the Journal of Personality and Social Psychology. Dr. Moskowitz conducts research at the intersection of motivation, implicit bias, and social cognition. His work spans the topics of proactive control, impression formation, stereotyping, minority influence, bias reduction interventions, perspective taking, egalitarianism, self-regulation, impression updating, ambivalence, and backlash. His research program more recently has examined bias in the practice of medicine and the reduction of disparities in health and health care.Heidi Grant, PhD, is a social psychologist and Assistant Professor of Psychology at Lehigh University. Her primary interest lies in understanding individual responses to setbacks and challenges, and how these responses are shaped by the types of goals pursued. Dr. Grant’s research, funded by the National Science Foundation, has explored how goal content impacts self-regulation, achievement, person perception, persuasion, and well-being. She is currently investigating the impact of goal difficulty and obstacles to the pursuit of achievement goals, and the development of a successful classroom learning goal intervention.

Every moment of waking life, our behavior, thinking, and emotions are oriented and regulated by goals--whether we are aware of it or not. Goals are the system units of human functioning. This book offers the most definitive, state-of-the-art treatment of the topic that I have seen in decades, from a collection of stellar researchers and thinkers. It is a field-renewing book that will launch a flotilla of new research.--Claude Steele, PhD, Director, Center for Advanced Study in the Behavioral Sciences, and Lucie Stern Professor in the Social Sciences, Stanford UniversityThe study of goals is at the heart of understanding human behavior in a social context. This unique, timely book surveys the cognitive and motivational components of goal-directed behavior. Distinguished scientists and researchers contribute state-of-the-art presentations in their respective areas of expertise. Chapters provide insightful and challenging perspectives on central topics in contemporary research on goals, such as evolution, brain, affect, perception, memory, representation of knowledge, executive control, and conscious versus nonconscious processes.--Henk Aarts, PhD, Department of Psychology, Utrecht University, The Netherlands 'Do you know what you want?' This is not just a question posed by an impatient restaurant server. Knowing what we want is the center of our psychological life, and the degree to which we are conscious or unconscious of our goals is an issue of enduring concern. This book chronicles emerging breakthroughs in several fields to offer striking new insights on how goals operate in the mind.--Daniel M. Wegner, PhD, Department of Psychology, Harvard University This handbook of goals research is an idea whose time has come. This comprehensive work will inform psychological scientists of all stripes: neuro-, behavioral, cognitive, social, personality, and clinical scientists all will find something useful and new here. Everyone from students to experts will want to have this readable and authoritative source in their classes, in their libraries, and on their desks.--Susan T. Fiske, PhD, Eugene Higgins Professor of Psychology, Princeton University-

• Introduction: Four Themes in the Study of Goals, Gordon B. Moskowitz and Heidi GrantI. What (and Where) Are Goals?1. What Is So Special (and Nonspecial) about Goals?: A View from the Cognitive Perspective, Arie W. Kruglanski and Catalina Kopetz2. Goals in the Context of the Hierarchical Model of Approach–Avoidance Motivation, Andrew J. Elliot and Daniela Niesta3. Goal-Content Theories: Why Differences in What We Are Striving for Matter, Heidi Grant and Laura Gelety 4. The Neuroscience of Goal Pursuit: Bridging Gaps between Theory and Data, Elliot T. Berkman and Matthew D. Lieberman5. The Selfish Goal, John A. Bargh and Julie Y. HuangII. How Are Goals Selected?6. Fantasies and Motivationally Intelligent Goal Setting, Gabriele Oettingen and Elizabeth J. Stephens7. How Does Our Unconscious Know What We Want?: The Role of Affect in Goal Representations, Ruud Custers8. Goal Priming, Gordon B. Moskowitz and Yuichu Gesundheit9. Moments of Motivation: Margins of Opportunity in Managing the Efficacy, Need, and Transitions of Striving, James Y. Shah, Deborah Hall, and N. Pontus LeanderIII. How Are Goals Pursued?10. Five Markers of Motivated Behavior, Leonard L. Martin and Abraham Tesser11. Normal and Pathological Consequences of Encountering Difficulties in Monitoring Progress toward Goals, Nira Liberman and Reuven Dar12. The Compensatory Nature of Goal Pursuit: From Explicit Action to Implicit Cognition, Gordon B. Moskowitz13. When Persistence Is Futile: A Functional Analysis of Action Orientation and Goal Disengagement, Nils B. Jostmann and Sander L. Koole14. Goal Implementation: The Benefits and Costs of If–Then Planning, Elizabeth J. Parks-Stamm and Peter M. Gollwitzer15. Regulatory Focus: Classic Findings and New Directions, Jens Förster and Lioba Werth IV. Consequences of Goal Pursuit16. Self-Regulatory Resource Depletion: A Model for Understanding the Limited Nature of Goal Pursuit, Kathleen D. Vohs, Andrew M. Kaikati, Peter Kerkhof, and Brandon J. Schmeichel17. Goals and (Implicit) Attitudes: A Social-Cognitive Perspective, Melissa J. Ferguson and Shanette C. Porter18. Mystery Moods: Their Origins and Consequences, N. Pontus Leander, Sarah G. Moore, and Tanya L. Chartrand19. Regulatory Fit in the Goal-Pursuit Process, E. Tory Higgins

Gordon B. Moskowitz, PhD, is Professor in the Department of Psychology at Lehigh University. He has served as Director of Lehigh’s Cognitive Science Program and Chair of the Department of Psychology. He served two terms on the executive committee of the Society of Experimental Social Psychology, has hosted the Society's conference twice, and annually co-organizes the preeminent social cognition conference, the Person Memory Interest Group. He has held editorial positions for Social and Personality Psychology Compass, as well as for the Journal of Experimental Social Psychology, and sits on the editorial board for Motivation Science and the Journal of Personality and Social Psychology. Dr. Moskowitz conducts research at the intersection of motivation, implicit bias, and social cognition. His work spans the topics of proactive control, impression formation, stereotyping, minority influence, bias reduction interventions, perspective taking, egalitarianism, self-regulation, impression updating, ambivalence, and backlash. His research program more recently has examined bias in the practice of medicine and the reduction of disparities in health and health care.Heidi Grant, PhD, is a social psychologist and Assistant Professor of Psychology at Lehigh University. Her primary interest lies in understanding individual responses to setbacks and challenges, and how these responses are shaped by the types of goals pursued. Dr. Grant’s research, funded by the National Science Foundation, has explored how goal content impacts self-regulation, achievement, person perception, persuasion, and well-being. She is currently investigating the impact of goal difficulty and obstacles to the pursuit of achievement goals, and the development of a successful classroom learning goal intervention.

Every moment of waking life, our behavior, thinking, and emotions are oriented and regulated by goals--whether we are aware of it or not. Goals are the system units of human functioning. This book offers the most definitive, state-of-the-art treatment of the topic that I have seen in decades, from a collection of stellar researchers and thinkers. It is a field-renewing book that will launch a flotilla of new research.--Claude Steele, PhD, Director, Center for Advanced Study in the Behavioral Sciences, and Lucie Stern Professor in the Social Sciences, Stanford UniversityThe study of goals is at the heart of understanding human behavior in a social context. This unique, timely book surveys the cognitive and motivational components of goal-directed behavior. Distinguished scientists and researchers contribute state-of-the-art presentations in their respective areas of expertise. Chapters provide insightful and challenging perspectives on central topics in contemporary research on goals, such as evolution, brain, affect, perception, memory, representation of knowledge, executive control, and conscious versus nonconscious processes.--Henk Aarts, PhD, Department of Psychology, Utrecht University, The Netherlands 'Do you know what you want?' This is not just a question posed by an impatient restaurant server. Knowing what we want is the center of our psychological life, and the degree to which we are conscious or unconscious of our goals is an issue of enduring concern. This book chronicles emerging breakthroughs in several fields to offer striking new insights on how goals operate in the mind.--Daniel M. Wegner, PhD, Department of Psychology, Harvard University This handbook of goals research is an idea whose time has come. This comprehensive work will inform psychological scientists of all stripes: neuro-, behavioral, cognitive, social, personality, and clinical scientists all will find something useful and new here. Everyone from students to experts will want to have this readable and authoritative source in their classes, in their libraries, and on their desks.--Susan T. Fiske, PhD, Eugene Higgins Professor of Psychology, Princeton University-

• Introduction: Four Themes in the Study of Goals, Gordon B. Moskowitz and Heidi GrantI. What (and Where) Are Goals?1. What Is So Special (and Nonspecial) about Goals?: A View from the Cognitive Perspective, Arie W. Kruglanski and Catalina Kopetz2. Goals in the Context of the Hierarchical Model of Approach–Avoidance Motivation, Andrew J. Elliot and Daniela Niesta3. Goal-Content Theories: Why Differences in What We Are Striving for Matter, Heidi Grant and Laura Gelety 4. The Neuroscience of Goal Pursuit: Bridging Gaps between Theory and Data, Elliot T. Berkman and Matthew D. Lieberman5. The Selfish Goal, John A. Bargh and Julie Y. HuangII. How Are Goals Selected?6. Fantasies and Motivationally Intelligent Goal Setting, Gabriele Oettingen and Elizabeth J. Stephens7. How Does Our Unconscious Know What We Want?: The Role of Affect in Goal Representations, Ruud Custers8. Goal Priming, Gordon B. Moskowitz and Yuichu Gesundheit9. Moments of Motivation: Margins of Opportunity in Managing the Efficacy, Need, and Transitions of Striving, James Y. Shah, Deborah Hall, and N. Pontus LeanderIII. How Are Goals Pursued?10. Five Markers of Motivated Behavior, Leonard L. Martin and Abraham Tesser11. Normal and Pathological Consequences of Encountering Difficulties in Monitoring Progress toward Goals, Nira Liberman and Reuven Dar12. The Compensatory Nature of Goal Pursuit: From Explicit Action to Implicit Cognition, Gordon B. Moskowitz13. When Persistence Is Futile: A Functional Analysis of Action Orientation and Goal Disengagement, Nils B. Jostmann and Sander L. Koole14. Goal Implementation: The Benefits and Costs of If–Then Planning, Elizabeth J. Parks-Stamm and Peter M. Gollwitzer15. Regulatory Focus: Classic Findings and New Directions, Jens Förster and Lioba Werth IV. Consequences of Goal Pursuit16. Self-Regulatory Resource Depletion: A Model for Understanding the Limited Nature of Goal Pursuit, Kathleen D. Vohs, Andrew M. Kaikati, Peter Kerkhof, and Brandon J. Schmeichel17. Goals and (Implicit) Attitudes: A Social-Cognitive Perspective, Melissa J. Ferguson and Shanette C. Porter18. Mystery Moods: Their Origins and Consequences, N. Pontus Leander, Sarah G. Moore, and Tanya L. Chartrand19. Regulatory Fit in the Goal-Pursuit Process, E. Tory Higgins

Gordon B. Moskowitz, PhD, is Professor in the Department of Psychology at Lehigh University. He has served as Director of Lehigh’s Cognitive Science Program and Chair of the Department of Psychology. He served two terms on the executive committee of the Society of Experimental Social Psychology, has hosted the Society's conference twice, and annually co-organizes the preeminent social cognition conference, the Person Memory Interest Group. He has held editorial positions for Social and Personality Psychology Compass, as well as for the Journal of Experimental Social Psychology, and sits on the editorial board for Motivation Science and the Journal of Personality and Social Psychology. Dr. Moskowitz conducts research at the intersection of motivation, implicit bias, and social cognition. His work spans the topics of proactive control, impression formation, stereotyping, minority influence, bias reduction interventions, perspective taking, egalitarianism, self-regulation, impression updating, ambivalence, and backlash. His research program more recently has examined bias in the practice of medicine and the reduction of disparities in health and health care.Heidi Grant, PhD, is a social psychologist and Assistant Professor of Psychology at Lehigh University. Her primary interest lies in understanding individual responses to setbacks and challenges, and how these responses are shaped by the types of goals pursued. Dr. Grant’s research, funded by the National Science Foundation, has explored how goal content impacts self-regulation, achievement, person perception, persuasion, and well-being. She is currently investigating the impact of goal difficulty and obstacles to the pursuit of achievement goals, and the development of a successful classroom learning goal intervention.

Every moment of waking life, our behavior, thinking, and emotions are oriented and regulated by goals--whether we are aware of it or not. Goals are the system units of human functioning. This book offers the most definitive, state-of-the-art treatment of the topic that I have seen in decades, from a collection of stellar researchers and thinkers. It is a field-renewing book that will launch a flotilla of new research.--Claude Steele, PhD, Director, Center for Advanced Study in the Behavioral Sciences, and Lucie Stern Professor in the Social Sciences, Stanford UniversityThe study of goals is at the heart of understanding human behavior in a social context. This unique, timely book surveys the cognitive and motivational components of goal-directed behavior. Distinguished scientists and researchers contribute state-of-the-art presentations in their respective areas of expertise. Chapters provide insightful and challenging perspectives on central topics in contemporary research on goals, such as evolution, brain, affect, perception, memory, representation of knowledge, executive control, and conscious versus nonconscious processes.--Henk Aarts, PhD, Department of Psychology, Utrecht University, The Netherlands 'Do you know what you want?' This is not just a question posed by an impatient restaurant server. Knowing what we want is the center of our psychological life, and the degree to which we are conscious or unconscious of our goals is an issue of enduring concern. This book chronicles emerging breakthroughs in several fields to offer striking new insights on how goals operate in the mind.--Daniel M. Wegner, PhD, Department of Psychology, Harvard University This handbook of goals research is an idea whose time has come. This comprehensive work will inform psychological scientists of all stripes: neuro-, behavioral, cognitive, social, personality, and clinical scientists all will find something useful and new here. Everyone from students to experts will want to have this readable and authoritative source in their classes, in their libraries, and on their desks.--Susan T. Fiske, PhD, Eugene Higgins Professor of Psychology, Princeton University-

• Introduction: Four Themes in the Study of Goals, Gordon B. Moskowitz and Heidi GrantI. What (and Where) Are Goals?1. What Is So Special (and Nonspecial) about Goals?: A View from the Cognitive Perspective, Arie W. Kruglanski and Catalina Kopetz2. Goals in the Context of the Hierarchical Model of Approach–Avoidance Motivation, Andrew J. Elliot and Daniela Niesta3. Goal-Content Theories: Why Differences in What We Are Striving for Matter, Heidi Grant and Laura Gelety 4. The Neuroscience of Goal Pursuit: Bridging Gaps between Theory and Data, Elliot T. Berkman and Matthew D. Lieberman5. The Selfish Goal, John A. Bargh and Julie Y. HuangII. How Are Goals Selected?6. Fantasies and Motivationally Intelligent Goal Setting, Gabriele Oettingen and Elizabeth J. Stephens7. How Does Our Unconscious Know What We Want?: The Role of Affect in Goal Representations, Ruud Custers8. Goal Priming, Gordon B. Moskowitz and Yuichu Gesundheit9. Moments of Motivation: Margins of Opportunity in Managing the Efficacy, Need, and Transitions of Striving, James Y. Shah, Deborah Hall, and N. Pontus LeanderIII. How Are Goals Pursued?10. Five Markers of Motivated Behavior, Leonard L. Martin and Abraham Tesser11. Normal and Pathological Consequences of Encountering Difficulties in Monitoring Progress toward Goals, Nira Liberman and Reuven Dar12. The Compensatory Nature of Goal Pursuit: From Explicit Action to Implicit Cognition, Gordon B. Moskowitz13. When Persistence Is Futile: A Functional Analysis of Action Orientation and Goal Disengagement, Nils B. Jostmann and Sander L. Koole14. Goal Implementation: The Benefits and Costs of If–Then Planning, Elizabeth J. Parks-Stamm and Peter M. Gollwitzer15. Regulatory Focus: Classic Findings and New Directions, Jens Förster and Lioba Werth IV. Consequences of Goal Pursuit16. Self-Regulatory Resource Depletion: A Model for Understanding the Limited Nature of Goal Pursuit, Kathleen D. Vohs, Andrew M. Kaikati, Peter Kerkhof, and Brandon J. Schmeichel17. Goals and (Implicit) Attitudes: A Social-Cognitive Perspective, Melissa J. Ferguson and Shanette C. Porter18. Mystery Moods: Their Origins and Consequences, N. Pontus Leander, Sarah G. Moore, and Tanya L. Chartrand19. Regulatory Fit in the Goal-Pursuit Process, E. Tory Higgins