Bokus
Mason A. Carpenter - Executive's Primer on the Strategy of Social Networks, Häftad

Häftad, Engelska, 2009

Executive's Primer on the Strategy of Social Networks

Av Mason A. Carpenter

268 kr

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Beskrivning
This book defines social networking and social capital and helps you understand the relationship between them. Learn how to leverage the logic and structure of social networks through extensive discussions of current successful models in action and enhance your strategies and competitive advantage.

An extensive discussion of five successful social networks currently in action will show you how Procter & Gamble, Accenture, Cisco Systems, and Classmates.com leverage the logic and structure of social networks to enhance their strategies and competitive advantage. If you’ve been tasked with engaging social networks in your organization, this book is the perfect starting point, balancing definitions and historical background with actual application.

Produktinformation
  • Utgivningsdatum: 2009-07-16
  • Mått: 153 x 230 x 6 mm
  • Vikt: 202 g
  • Format: Häftad
  • Språk: Engelska
  • Antal sidor: 114
  • Förlag: McGraw-Hill Education
  • ISBN: 9781606490297
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Mer om författaren

Mason A. Carpenter (Ph.D., 1997, UT Austin) is the M. Keith Weikel Professor of Leadership in UW Madison's Wisconsin School of Business (WI, USA). He is responsible for the MBA and executive MBA courses in business, corporate, and global strategy, and the curriculum offered through Wisconsin's Strategic Leadership Institute.

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