Dynamic Customer Strategy

Häftad, Engelska, 2013

256 kr

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Beskrivning

Marketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance.

This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change.

Produktinformation

Utgivningsdatum:2013-12-16
Mått:155 x 230 x 11 mm
Vikt:256 g
Format:Häftad
Språk:Engelska
Antal sidor:200
Förlag:McGraw-Hill Education
ISBN:9781606496961

Utforska kategorier

Projektledning inom Ekonomi och Ledarskap

Mer om författaren

John F. (Jeff) Tanner Jr., Ph.D. is Dean of Strome College of Business, Old Dominion University, in Norfolk, Virginia. As a leading scholar and expert in customer strategy, Dr. Tanner has published 80-plus journal articles, taught executives in a dozen countries including India, France, Malawi, Australia, and Colombia, and speaks regularly at professional conferences around the world. Consulting clients include Cabela’s and ADS, among others. Dr. Tanner serves on the boards of several corporations and non-profits.