Crash Course in Marketing for Libraries

Häftad, Engelska, 2014

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Beskrivning

Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community.Marketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library use—which is a major factor in budget justification. Crash Course in Marketing for Libraries: Second Edition will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies.Each chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project. The book's appendixes provide examples of marketing plans and projects as well as other helpful marketing resources.

Produktinformation

Utgivningsdatum:2014-12-02
Mått:216 x 279 x 12 mm
Vikt:539 g
Format:Häftad
Språk:Engelska
Serie:Crash Course
Antal sidor:216
Upplaga:2
Förlag:Bloomsbury Publishing Plc
ISBN:9781610698702

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Mer om författaren

Susan W. Alman is a lecturer at San Jose State University, San Jose, CA, and she has held teaching posts at the University of Michigan and University of Pittsburgh.Sara Gillespie Swanson is assistant director for information literacy at Davidson College, Davidson, NC.

Recensioner i media

The primary benefit of this work is that it shows marketing skills in action at public libraries across the U.S. While the content and the accompanying examples are primarily about and for public libraries, librarians in other settings will still be able to learn and benefit from this book. . . . [T]his book will be an essential resource. The curated lists of recommended sources and links to more information are incredibly valuable.

Innehållsförteckning

CONTENTSIntroductionChapter 1: The Planning Process for Your Marketing PlanChapter 2: Develop a Marketing PlanChapter 3: Communicate to the Community: Using the Media, Newsletters, and Annual Reports to Market the LibraryChapter 4: Using Social Media to Market the LibraryChapter 5: Fund-RaisingAppendix A: GlossaryAppendix B: Boilerplate Example Appendix C: Nominal Group TechniqueAppendix D: John Cotton Dana Library Public Relations AwardsAppendix E: Sample Marketing PlansAppendix F: Sample Promotional MaterialsAppendix G: Sample Annual AppealAppendix H: Sample Annual ReportsAppendix I: Sample NewslettersAppendix J: Sample Friends of the Library NewslettersAppendix K: Sample Press ReleaseIndex