Rita M. Denny, Patricia L. Sunderland

"In this tour de force of scholarly contributions addressing the burgeoning field(s) at the intersection of anthropology and business, editors Denny and Sunderland provide lively, insightful, and well-crafted introductions to the book as a whole and to each of the five essay sections. This handbook is essential for graduate programs in anthropology, business, and design... Summing Up: Highly recommended.' - G. M. Herrmann, SUNY College at Cortland, in CHOICE Magazine. CHOICE Outstanding Academic Title 2015.'An incredible compilation of some of the brightest minds in business anthropology today' - Jure Klepic, Huffington Post'a groundbreaking collection of essays ' - New Books Network

• Introduction, Rita Denny and Patricia SunderlandPart I: Dynamics of Tension, Forces of ChangeIntroduction: Patricia Sunderland and Rita Denny1. De-Anthropologizing Ethnography: A Historical Perspective on the Commodification of Ethnography as a Business Service, Marietta L. Baba2. Theorizing Business and Anthropology, Brian Moeran3. Decentering the Origin Story of Anthropology and Business: The British Experience since 1950 Simon Roberts4. Professional Anthropology and Training in France, Dominique Desjeux5. Living in Business Schools, Writing Consumer Culture, Eric J. Arnould and Craig J. Thompson6. Methodological Rebellion: Overcoming the Quantitative-Qualitative Divide, Neal H. PatelPart II: Boundaries Breached and BlurredIntroduction: Patricia Sunderland and Rita Denny7. Making Markets Emerge: Enumeration, ‘Development’ and Technology Markets, Dawn Nafus8. Design Ethnography, Public Policy, and Public Services: Rendering Collective Issues Do-able and at Human Scale, Lucy Kimbell9. The Anthropologist as IT Troubleshooter on Wall Street, Patricia Ensworth10. Management Consulting in Times of Austerity in Italy, Dipak Pant11. Opportunity and Challenge in the Healthcare Industry: Anthropological Inroads in France, Sophie Alami12. Anthropology in a Design, Engineering, and Commerce Curriculum, Lisa DiCarlo, Heather McGowan, Sarah Rottenberg13. The Anthropology of Business and Administration in Japan, John McCreery and Keiko Yamaki14. Work Practice Studies as Anthropology, Melissa CefkinPart III: Plying the TradeIntroduction: Rita Denny and Patricia Sunderland15. The Good Anthropologist: Questioning Ethics in the Workplace, Kathi Kitner16. The Sustaining Impact of Anthropology in Business: The "Shelf Life" of Data, Martha Cotton17. Notes from the Periphery: Ethnography and Business in the Czech Republic, Kate?ina Ailová, Jaroslav Cír, and Kate?ina Sv. Gillárová18. Training the Next Generation: Business Anthropology at the University of North Texas, Susan Squires, Christina Wasson, Ann Jordan19. Configuring Family, Kinship and Natural Cosmology: Branding Pet Food, Maryann McCabe20. Ethnography Guiding Brand Strategy: Rum and Real Blokes, Nick Agafonoff, Julien Cayla and Belinda Heath21. The Life of a Cult Object Before, During and After an Ethnographic Study, Barnard Cova22 Anthropologists for Hire: Redesigning Airline Travel, Ken Erikson23. Mediating Business Process Models with an Anthropological Voice: ‘Double-level Language’ in the Norwegian Oil Industry, Vidar Hepsø24. Decoding Culture: Cultural Insight and Semiotics in Britain, Cate Hunt and Sam Barton25. Hook to Plate Social Entrepreneurship, Jay Hasbrouck and Charley ScullPart IV: The Energy of MemesIntroduction: Patricia Sunderland and Rita Denny26. A Crisis of Representation? Anthropology in the Popular Business Media, Sarah Wilner27. How "the User" Frames What Designers See, Megan Stanton28. Recognizing Agile, Natalie Hanson29. Business Anthropology in China, Robert Tian30. In Pursuit of Strategy: Anthropologists in Advertising, Robert J. Morais31. Nationalism, Identity, and Consumption, Sakari Tamminen, Johannes Suikkanen and Otto Utti32. Rethinking Russian History and Identity Through Consumer Culture, Lyubava Shatokhina33. Brand Fortitude in Moments of Consumption, Nina Diamond, Mary Ann McGrath, John F. Sherry, Jr., Robert Kozinets, Albert M. Muñiz and Stefania Borghini34. Live Fieldnoting, Tricia Wang35. Ethnography in Digital Spaces, Alessandro CaliandroPart V: Muses for EngagementIntroduction: Patricia Sunderland and Rita Denny36. From Strategy to Equipped Serendipity: Lessons from Ezio, the Black Angel of Florence, Franck Cochoy37. An Anthropology of the Senses: Tracing the Future of Sensory Marketing in Brand Rituals, Timothy Malefyt38. Doing Anthropology, Doing Business, Chuck Darrah and Alicia Dornadic39. Glimpses from the Blogosphere, Sarah Teitler40. Between the Idea and the Reality Falls the Shadow, Martin Høyem41. Seduction in the Field: Meditations on Rapport-building Through the Ethnographic Camera Lens, Bruno Moynié42. Applied Netnography: An Appropriate Appropriation? Robert V. Kozinets43. Applied Cultural Analysis: Ethnography as Compositional Practice, Tom O’Dell and Robert Willim

Rita M. Denny, Patricia L. Sunderland

"In this tour de force of scholarly contributions addressing the burgeoning field(s) at the intersection of anthropology and business, editors Denny and Sunderland provide lively, insightful, and well-crafted introductions to the book as a whole and to each of the five essay sections. This handbook is essential for graduate programs in anthropology, business, and design... Summing Up: Highly recommended.' - G. M. Herrmann, SUNY College at Cortland, in CHOICE Magazine. CHOICE Outstanding Academic Title 2015.'An incredible compilation of some of the brightest minds in business anthropology today' - Jure Klepic, Huffington Post'a groundbreaking collection of essays ' - New Books Network

• Introduction, Rita Denny and Patricia SunderlandPart I: Dynamics of Tension, Forces of ChangeIntroduction: Patricia Sunderland and Rita Denny1. De-Anthropologizing Ethnography: A Historical Perspective on the Commodification of Ethnography as a Business Service, Marietta L. Baba2. Theorizing Business and Anthropology, Brian Moeran3. Decentering the Origin Story of Anthropology and Business: The British Experience since 1950 Simon Roberts4. Professional Anthropology and Training in France, Dominique Desjeux5. Living in Business Schools, Writing Consumer Culture, Eric J. Arnould and Craig J. Thompson6. Methodological Rebellion: Overcoming the Quantitative-Qualitative Divide, Neal H. PatelPart II: Boundaries Breached and BlurredIntroduction: Patricia Sunderland and Rita Denny7. Making Markets Emerge: Enumeration, ‘Development’ and Technology Markets, Dawn Nafus8. Design Ethnography, Public Policy, and Public Services: Rendering Collective Issues Do-able and at Human Scale, Lucy Kimbell9. The Anthropologist as IT Troubleshooter on Wall Street, Patricia Ensworth10. Management Consulting in Times of Austerity in Italy, Dipak Pant11. Opportunity and Challenge in the Healthcare Industry: Anthropological Inroads in France, Sophie Alami12. Anthropology in a Design, Engineering, and Commerce Curriculum, Lisa DiCarlo, Heather McGowan, Sarah Rottenberg13. The Anthropology of Business and Administration in Japan, John McCreery and Keiko Yamaki14. Work Practice Studies as Anthropology, Melissa CefkinPart III: Plying the TradeIntroduction: Rita Denny and Patricia Sunderland15. The Good Anthropologist: Questioning Ethics in the Workplace, Kathi Kitner16. The Sustaining Impact of Anthropology in Business: The "Shelf Life" of Data, Martha Cotton17. Notes from the Periphery: Ethnography and Business in the Czech Republic, Kate?ina Ailová, Jaroslav Cír, and Kate?ina Sv. Gillárová18. Training the Next Generation: Business Anthropology at the University of North Texas, Susan Squires, Christina Wasson, Ann Jordan19. Configuring Family, Kinship and Natural Cosmology: Branding Pet Food, Maryann McCabe20. Ethnography Guiding Brand Strategy: Rum and Real Blokes, Nick Agafonoff, Julien Cayla and Belinda Heath21. The Life of a Cult Object Before, During and After an Ethnographic Study, Barnard Cova22 Anthropologists for Hire: Redesigning Airline Travel, Ken Erikson23. Mediating Business Process Models with an Anthropological Voice: ‘Double-level Language’ in the Norwegian Oil Industry, Vidar Hepsø24. Decoding Culture: Cultural Insight and Semiotics in Britain, Cate Hunt and Sam Barton25. Hook to Plate Social Entrepreneurship, Jay Hasbrouck and Charley ScullPart IV: The Energy of MemesIntroduction: Patricia Sunderland and Rita Denny26. A Crisis of Representation? Anthropology in the Popular Business Media, Sarah Wilner27. How "the User" Frames What Designers See, Megan Stanton28. Recognizing Agile, Natalie Hanson29. Business Anthropology in China, Robert Tian30. In Pursuit of Strategy: Anthropologists in Advertising, Robert J. Morais31. Nationalism, Identity, and Consumption, Sakari Tamminen, Johannes Suikkanen and Otto Utti32. Rethinking Russian History and Identity Through Consumer Culture, Lyubava Shatokhina33. Brand Fortitude in Moments of Consumption, Nina Diamond, Mary Ann McGrath, John F. Sherry, Jr., Robert Kozinets, Albert M. Muñiz and Stefania Borghini34. Live Fieldnoting, Tricia Wang35. Ethnography in Digital Spaces, Alessandro CaliandroPart V: Muses for EngagementIntroduction: Patricia Sunderland and Rita Denny36. From Strategy to Equipped Serendipity: Lessons from Ezio, the Black Angel of Florence, Franck Cochoy37. An Anthropology of the Senses: Tracing the Future of Sensory Marketing in Brand Rituals, Timothy Malefyt38. Doing Anthropology, Doing Business, Chuck Darrah and Alicia Dornadic39. Glimpses from the Blogosphere, Sarah Teitler40. Between the Idea and the Reality Falls the Shadow, Martin Høyem41. Seduction in the Field: Meditations on Rapport-building Through the Ethnographic Camera Lens, Bruno Moynié42. Applied Netnography: An Appropriate Appropriation? Robert V. Kozinets43. Applied Cultural Analysis: Ethnography as Compositional Practice, Tom O’Dell and Robert Willim

Rita M. Denny, Patricia L. Sunderland

"In this tour de force of scholarly contributions addressing the burgeoning field(s) at the intersection of anthropology and business, editors Denny and Sunderland provide lively, insightful, and well-crafted introductions to the book as a whole and to each of the five essay sections. This handbook is essential for graduate programs in anthropology, business, and design... Summing Up: Highly recommended.' - G. M. Herrmann, SUNY College at Cortland, in CHOICE Magazine. CHOICE Outstanding Academic Title 2015.'An incredible compilation of some of the brightest minds in business anthropology today' - Jure Klepic, Huffington Post'a groundbreaking collection of essays ' - New Books Network

• Introduction, Rita Denny and Patricia SunderlandPart I: Dynamics of Tension, Forces of ChangeIntroduction: Patricia Sunderland and Rita Denny1. De-Anthropologizing Ethnography: A Historical Perspective on the Commodification of Ethnography as a Business Service, Marietta L. Baba2. Theorizing Business and Anthropology, Brian Moeran3. Decentering the Origin Story of Anthropology and Business: The British Experience since 1950 Simon Roberts4. Professional Anthropology and Training in France, Dominique Desjeux5. Living in Business Schools, Writing Consumer Culture, Eric J. Arnould and Craig J. Thompson6. Methodological Rebellion: Overcoming the Quantitative-Qualitative Divide, Neal H. PatelPart II: Boundaries Breached and BlurredIntroduction: Patricia Sunderland and Rita Denny7. Making Markets Emerge: Enumeration, ‘Development’ and Technology Markets, Dawn Nafus8. Design Ethnography, Public Policy, and Public Services: Rendering Collective Issues Do-able and at Human Scale, Lucy Kimbell9. The Anthropologist as IT Troubleshooter on Wall Street, Patricia Ensworth10. Management Consulting in Times of Austerity in Italy, Dipak Pant11. Opportunity and Challenge in the Healthcare Industry: Anthropological Inroads in France, Sophie Alami12. Anthropology in a Design, Engineering, and Commerce Curriculum, Lisa DiCarlo, Heather McGowan, Sarah Rottenberg13. The Anthropology of Business and Administration in Japan, John McCreery and Keiko Yamaki14. Work Practice Studies as Anthropology, Melissa CefkinPart III: Plying the TradeIntroduction: Rita Denny and Patricia Sunderland15. The Good Anthropologist: Questioning Ethics in the Workplace, Kathi Kitner16. The Sustaining Impact of Anthropology in Business: The "Shelf Life" of Data, Martha Cotton17. Notes from the Periphery: Ethnography and Business in the Czech Republic, Kate?ina Ailová, Jaroslav Cír, and Kate?ina Sv. Gillárová18. Training the Next Generation: Business Anthropology at the University of North Texas, Susan Squires, Christina Wasson, Ann Jordan19. Configuring Family, Kinship and Natural Cosmology: Branding Pet Food, Maryann McCabe20. Ethnography Guiding Brand Strategy: Rum and Real Blokes, Nick Agafonoff, Julien Cayla and Belinda Heath21. The Life of a Cult Object Before, During and After an Ethnographic Study, Barnard Cova22 Anthropologists for Hire: Redesigning Airline Travel, Ken Erikson23. Mediating Business Process Models with an Anthropological Voice: ‘Double-level Language’ in the Norwegian Oil Industry, Vidar Hepsø24. Decoding Culture: Cultural Insight and Semiotics in Britain, Cate Hunt and Sam Barton25. Hook to Plate Social Entrepreneurship, Jay Hasbrouck and Charley ScullPart IV: The Energy of MemesIntroduction: Patricia Sunderland and Rita Denny26. A Crisis of Representation? Anthropology in the Popular Business Media, Sarah Wilner27. How "the User" Frames What Designers See, Megan Stanton28. Recognizing Agile, Natalie Hanson29. Business Anthropology in China, Robert Tian30. In Pursuit of Strategy: Anthropologists in Advertising, Robert J. Morais31. Nationalism, Identity, and Consumption, Sakari Tamminen, Johannes Suikkanen and Otto Utti32. Rethinking Russian History and Identity Through Consumer Culture, Lyubava Shatokhina33. Brand Fortitude in Moments of Consumption, Nina Diamond, Mary Ann McGrath, John F. Sherry, Jr., Robert Kozinets, Albert M. Muñiz and Stefania Borghini34. Live Fieldnoting, Tricia Wang35. Ethnography in Digital Spaces, Alessandro CaliandroPart V: Muses for EngagementIntroduction: Patricia Sunderland and Rita Denny36. From Strategy to Equipped Serendipity: Lessons from Ezio, the Black Angel of Florence, Franck Cochoy37. An Anthropology of the Senses: Tracing the Future of Sensory Marketing in Brand Rituals, Timothy Malefyt38. Doing Anthropology, Doing Business, Chuck Darrah and Alicia Dornadic39. Glimpses from the Blogosphere, Sarah Teitler40. Between the Idea and the Reality Falls the Shadow, Martin Høyem41. Seduction in the Field: Meditations on Rapport-building Through the Ethnographic Camera Lens, Bruno Moynié42. Applied Netnography: An Appropriate Appropriation? Robert V. Kozinets43. Applied Cultural Analysis: Ethnography as Compositional Practice, Tom O’Dell and Robert Willim