Guerrilla Marketing for Coaches

Jay Conrad Levinson is the author of the best-selling marketing series in history, ""Guerrilla Marketing,"" plus 58 other business books. His books have sold more than 20 million copies worldwide and have been translated into 60 languages. Jay also conducts guerrilla marketing training programs, hosts the very popular Internet website, www.gmarketing.com, and formed The Guerrilla Marketing Association.

"Jay Conrad Levinson and Andrew Neitlich bring to the professional industry creative, powerful, and brilliant insights that if followed will result in a million dollar practice.”  --Jim Reilly, Keys to the Business“Guerilla Marketing for Coaches" is more than a marketing blueprint, it’s a six step Business Building Bible for Coaches -- buy it, read it, do it and you will maximize results for your clients, colleagues and your career!”  --Bill Lang, Creator of the “Scores on the Board--Skill Building System” and Principal, The Human Performance Company

• Table of Contents:Step I: Lay a Solid Strategic FoundationChapter One: The opportunity is greatest when you think of yourself as more than a coachChapter Two: The three requirements for ongoing success as a coachChapter Three: Choose a profitable target marketChapter Four: Understand the needs in your marketChapter Five: Develop robust coaching solutions for your marketChapter Six: Develop your compelling marketing message and brandStep II: Use Low-Cost, High-Impact Tactics to Get ClientsChapter Seven: Set up your testing laboratoryChapter Eight: The most powerful tactic in your arsenal—conversations to get referralsChapter Nine: Alliances to bring you a stream of businessChapter Ten: Achieve expert status through information and by educating your marketChapter Eleven: Internet marketing tacticsChapter Twelve: Leadership to build your credibilityChapter Thirteen: Creative strategies to reach top decision makers and VIPsChapter Fourteen: SPECIAL REPORT—GET THAT FIRST CLIENTStep III: Close EngagementsChapter Fifteen: Overcome low-pricing self-esteemChapter Sixteen: Ask questions that engage and assess fitChapter Seventeen: Handle concerns and objections with finesse and graceChapter Eighteen: Strategies to close the dealChapter Nineteen: How to write a powerful proposal—and when not toStep IV: Keep Clients for Life, or at Least for a Long, Long TimeChapter Twenty: The value of your first client, and every client that followsChapter Twenty-One: Deliver value and create raving fansChapter Twenty-Two: From foothold to a major presenceStep V: Build a Firm to Enjoy Lasting WealthChapter Twenty-Three: The firm-builder mindsetChapter Twenty-Four: How to develop a framework that turns into ongoing wealthChapter Twenty-Five: Twelve steps to a successful bookChapter Twenty-Six: Information products to get up to 100 times the price of a bookChapter Twenty-Seven: Group coaching packages, seminars, subscriptions, and leadership circlesChapter Twenty-Eight: Certify others and/or license your contentChapter Twenty-Nine: Get bigger engagement by contracting with or hiring other coaches and expertsChapter Thirty: Develop tools for clients and for other coachesChapter Thirty-One: Create a center of excellence or an instituteStep VI: Create Your Million-Dollar Business PlanChapter Thirty-Two: Your million-dollar business modelChapter Thirty-Three: Your action plan