NO is Short for Next Opportunity

Martin Limbeck is an international sales authority and sought-after keynote speaker, dubbed "The Porsche of Sales" by the press. He helps salesprofessionals develop the right attitude toward selling and seal more deals. Sales is Martin's life. He started his professional career sellingphotocopiers. As a trainer and entrepreneur, he has trained and inspired sales professionals in sixteen countries for more than twenty years. In 2011,Martin was awarded the National Speakers Association's Certified Speaking Professional (CSP) designation. He has been honored as Speaker of the Year 2014,International Speaker of the Year 2012, and Trainer of the Year 2011 and 2008. He gives 150 speeches and seminars per year around the globe, teaches atReutlingen European School of Business, and has published several books in various languages.

• Foreword: The Essence of SellingA Word Before We StartAcknowledgmentsMindset: What Makes a Sale a Good SaleFormula: What All Salespeople Should Know About Their CustomersReflection: Who Do You Think You Are?Customers: You Have to Like PeopleFlash of Inspiration: Psychology for the Top Sales ProfessionalOne-Track Mind: The Art of FocusingTargeting: What Is It You Want?Mental Preparation: Think Before You MeetTall Tales: The Proper Frame of Mind for Customer AcquisitionValuable(s): Standing Behind Your Price and PerformanceN.O.: NO Is Short for Next OpportunityOut of Left Field: Techniques for When the Going Gets ToughIn Closing: Stay TrueAbout the Author