Complete Color Harmony, Pantone Edition

Expert Color Information for Professional Results

AvLeatrice Eiseman

Häftad, Engelska, 2017

Del i serien Rockport Universal

253 kr

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Beskrivning

The bestselling color reference guide—updated from cover to cover by color expert Leatrice Eiseman, executive director of the Pantone Color Institute.Color is the single most important design element in creating mood and style. It influences our feelings, our well-being, and our perceptions. It’s the visual cue that engages us, draws us in, and connects us to our environment and the things we love. The Complete Color Harmony, Pantone Edition, is your comprehensive guide to harnessing this extraordinary power. Inside, Eiseman covers every aspect of color:The foundations of color theory, including the biology of seeing color, basic terminology like hue and saturation, color harmony, color temperature, and the color wheelThe psychology of color, with a psychological and cultural analysis of each color of the rainbow30 curated color moods—from Playful to Nostalgic, Reliable to Transcendent—each paired with 36 Pantone color combinationsPersonal colors—what your color likes and dislikes say about your personalityColor trends and forecasting, their commercial origins, and how and where trend information is gatheredWhether you’re seeking color inspiration for your next design, art, or craft project, looking to evoke specific moods through color, or simply curious about its possibilities, The Complete Color Harmony, Pantone Edition is the definitive guide.

Produktinformation

Utgivningsdatum:2017-10-26
Mått:168 x 229 x 15 mm
Vikt:590 g
Format:Häftad
Språk:Engelska
Serie:Rockport Universal
Antal sidor:216
Förlag:Quarto Publishing Group USA Inc
ISBN:9781631592966

Utforska kategorier

Konst: teknik inom Kultur
Designböcker inom Kultur
Hantverk och handarbete inom Sport, fritid och hobby

Mer om författaren

Leatrice Eiseman is a color specialist who has been called “the international color guru” and is recognized by Fortune magazine, The Wall Street Journal, and global media as one of the most influential people in the world of color. She heads the Eiseman Center for Color Information and Training, and is also Executive Director of the Pantone Color Institute. Eiseman is the author of nine other books on color, including Colors For Your Every Mood, The Pantone Guide to Communicating with Color, The Color Answer Book, and More Alive with Color. She lives in a red house (PANTONE’s Rosewood 19-1532 TPX) on Bainbridge Island near Seattle.

Innehållsförteckning

ForewordIntroductionThe Phenomenon of Color: Where does it come from?A Color Conversation: Defining the Basic TerminologyThe Color Wheel: What’s the Temp?Whirling the Wheel: Color CompatibilityComplex Colors: Special EffectsDiscord and DissonanceColor Clues and CuesHow to define major messagingProper proportions: dominant, subordinate and accentThe Psychology of ColorRed/Pink/WineOrangeYellowGreenBlue-GreenBluePurple/Lavender/FuchsiaBlackWhiteBrownNeutrals/NaturalsColor and MoodActiveBotanicalCasualDelectableDelicateEarthyExtraterrestrialGlamorousMaquilleNaturalNostalgicNurturingPiquantPlayfulPowerfulProvocativeReliableRichRobustRomanticSoothingSophisticatedSubtleTimelessTranscendentTribalTropical WatersUrbanVenerablePersonal Colors: What do they say about you?Color Trends and ForecastingGuidelines for spotting trendsWhere to look for clues: ten important categoriesNaming the ColorsHistory/cultureSources of inspirationImportance in marketing