Essential advice for anyone aspiring to start up a technology company, based on decades of business experience. In
Tech Startup Toolkit, you'll discover the good, the bad, and the ugly of succeeding with a tech startup. Author Jothy Rosenberg reveals the insights he's learned from an entrepreneurial career that's seen both $100 million sales, dramatic failures, and everything in between.
Tech Startup Toolkit gives you concrete, actionable advice on how to:
- Succeed as a first-time CEO
- Pitch and raise money from various types of investors
- Develop a go-to-market strategy
- Create a strong positive culture
- Understand what makes a VC tick
- Write an elevator pitch
- Understand investment deal terms
- Hone and align teams
- Effectively downsize or wind down a company
- Position a company to be acquired
In
Tech Startup Toolkit Jothy tells stories from his incredible career that will give guidance and inspiration to anyone who's ever thought of creating or running a company. Every personal story teaches a vital lesson for any would-be startup founder, ensuring you avoid the pitfalls that end less-prepared companies.
About the technology
Why do eight out of ten tech startups fail? Is it inevitable? In Tech Startup Toolkit, nine-time tech startup founder Jothy Rosenberg tells you how to beat the odds. Part memoir and part survival guide, this book delivers battle-tested, unvarnished advice on capital, culture, boards, marketing, and management.
