Global Business Strategy

AvCornelis A. de Kluyver,John A. Pearce II

Häftad, Engelska, 2021

415 kr

Beställningsvara. Skickas inom 3-6 vardagar. Fri frakt över 249 kr.

Beskrivning

Global Business Strategy looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. The authors demonstrate how a company should change and adapt its domestic business model to achieve a competitive advantage as it expands globally. Our framework includes a company's business model, the strategic decisions a company needs to make as it globalizes its operations, and globalization strategies for creating a competitive advantage. A business model has four principal dimensions: market participation, the value proposition, the supply chain infrastructure, and its management model.

Produktinformation

Utforska kategorier

Mer om författaren

Hoppa över listan

Mer från samma författare

Hoppa över listan

Du kanske också är intresserad av