Writing Well for Work and Pleasure

The New Writer's Guide to Producing Great Content

Häftad, Engelska, 2021

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Beskrivning

The New Writer’s Guide to Producing Great ContentEveryone has that fabled “book in them” but not everyone has the talent to write it. Right? Wrong. Great writing’s not a talent. It’s a craft. It can be taught and learnt, affording everyone the confidence to express themselves in words. Writing Well for Work & Pleasure teaches you how to start your writing project and how to keep going. It deconstructs the elements of writing – creating a step-by-step process for generating content that’s ready for publication. With tips on style, eloquence and finding your voice, it also teaches you how to write for different audiences, including professionals, the public, students, customers and even your opponents. And it helps writers talk to editors, publishers and other industry insiders.This book is for professionals and academics wanting to write that book; ambitious executives needing to write a white paper to accelerate their careers; managers being asked to write articles for publication; artisans and hobbyists with skills to convey; idealists and polemicists wanting to inspire and agitate; and anyone wanting to write well in order to improve their communications skills. “If you follow Robert Kelsey’s advice you will produce better prose, which will be both easier for readers to understand and more persuasive, whichever audience you are addressing. I strongly recommend it,” Luke Johnson, columnist, author, serial entrepreneur and Chairman of Risk Capital Partners

Produktinformation

Utgivningsdatum:2021-12-01
Mått:132 x 205 x 19 mm
Vikt:214 g
Format:Häftad
Språk:Engelska
Antal sidor:250
Förlag:John Wilkes Publishing
ISBN:9781739841317

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Mer om författaren

Robert Kelsey is a bestselling author, a former magazine editor and journalist and a PR professional who's worked for some of the world's most prestigious organisations: helping them convert their expertise and knowledge into fantastic content. He's also taught scores of young trainees how to write compelling copy.

Innehållsförteckning

Table of contentsPrefaceChapter One: What to write and why1.Why write?2.What to writea.The bookb.Short books or pamphletsc. White papersd.Commentary articlese. Blogsf. Promotional materialg.Other media3.Your audience a.Peer professionalsb.The wider publicc. The “great and the good”d. Adversariese. Children and studentsf. Potential customersg. The media4.Who am I?Chapter Two: The process of writing 1.Angle, content, structure, stylea.Angleb.Content c.Structured.Style2.Motivation (or getting started)3.Discipline (or keeping going)4.Overcoming writer’s blockChapter Three: The elements of non-fiction 1.Body copy2.Paragraphs3.Sentences4.Words5.Headlines6.Standfirsts7.Crossheads8.Eyebrows9.Quotes10.Lists and bullet pointsChapter Four: Writing by numbers (or producing a first draft)Step One: Confirm the angleStep Two: Format the pageStep Three: Write block one, and twoStep Four: Write the tougher blocksStep Five: Stitch the blocks togetherStep Six: Add an opening paragraphStep Seven: Add an endingStep Eight: Add the headlineStep Nine: Add the standfirsts, bylines and picture captionsStep Ten: Check your factsChapter Five: Views on style1.Developing your voice2.Corporate and marketing speak3.Making it eloquent and compellingi.Alliterationii.Tricoloniii.Epizeuxisiv.Seguev.Proverbs, idioms, similes etc.vi.Antithesis4.A brief word on punctuation5.Considering SEOChapter Six: Preparing for publication1.Proofing and editing2.Graphs and tables3.Images, illustrations and maps4.Cover image5.Pull quotes6.Boxed text7.Appendices8.Forewords, prefaces, glossaries etc.9.The introduction10.A conclusion11.Jacket and cover copy12.Biography13.Footnotes, endnotes and references14.Killer titlesAppendix: some books worth reading (or not) on English usage, style and writing1.Usage and style guides2.Books on writingIndex