The annual Flux Trend Review is in its third year. It has a growing following and is used as an essential business and reference tool by a cross-section of industries, from marketing departments and corporate executives to journalists and students. Its holistic approach provides insights into global trends, but also offers a South African perspective. This 2010 edition, The state we're in, tracks the ripple effects of the global economic meltdown, the consumer revolution that has been sparked off as a result, the technology that has provided the tools for change, as well as the massive shifts of social and business dynamics that are altering the journey ahead.