Marketing Strategies in the Digital Age

Dr. Gulab Chand Ram Jaiswal is a highly accomplished academician with a strong educational background, holding an M.Com and a Ph.D. in Finance from Banaras Hindu University (B.H.U). He formerly served as the Head and Dean of the Faculty of Commerce at Banaras Hindu University, Varanasi, where his specialization was in the fields of Finance and Accounting. Dr. Jaiswal's remarkable career has earned him numerous honors and awards, including the prestigious Gramarshi Samman and Ramkinkar Award in 2016, as well as the title of Honorary Commandant Colonel in NCC. His dedication to education was further recognized with the Guru Shiksha Samman in 2019, presented by Dainik Bhaskar. In 2021, he was honored with the Rasvarsha Uttar Pradesh Ratna Alankaran. His leadership extends to administrative roles as well, as he served as the Chairman of UP CPMT-2016. With over four decades of teaching and research experience, Dr. Jaiswal has made significant contributions to academia, with more than 70 research papers and articles and three authored books to his credit. Dr. Jaiswal's commitment to academic exchange is evident in his active participation in numerous national and international conferences and seminars, where he has presented a total of 58 papers. His comprehensive contributions to the field of finance and his dedication to education make him a respected figure in both academia and the larger community.

• Chapter 1 Marketing Environment in the Digital Transformation Chapter 2 Upgrading Digital Marketing Strategy: Strategic Platform for Digital Marketing Chapter 3 Digital Profiling and Recognition of Consumers Chapter 4 Coverage and Arrival of Digital Information Chapter 5 Establishing a Basis for Continuous Relationship Chapter 6 Making Deals and Profits in Digital Marketing Chapter 7 Big Data Marketing Platforms Chapter 8 Content Strategy of Digital Marketing Chapter 9 Organizational Platform for Digital Marketing