Gulab Chand Ram Jaiswal – författare

This book covers themes related to financial management, including budgeting, financial analysis, risk management, and financial decision-making. It is essential reading for undergraduate students studying finance, equipping them with foundational knowledge and skills in financial management. Practitioners in finance and accounting enhance their financial management skills, making it a valuable resource for professionals involved in financial decision-making and analysis. Policymakers can draw from this knowledge to shape financial regulations and policies, and the general public gains insights into financial principles applicable in personal finance and professional contexts.

This book covers the evolving landscape of marketing in a digital-first world including social media marketing, content creation, influencer strategies, and data analytics. It explores tools and platforms for reaching and engaging modern consumers. It illustrates successful campaigns and emerging trends in digital marketing. The book provides actionable insights for professionals seeking to leverage digital tools effectively. It is ideal for students and practitioners in marketing and business.