Statistics with R for Marketing: Volume 2
Linear Models and Cluster Analysis
Inbunden, Engelska, 2025
1 876 kr
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Beskrivning
Linear models and cluster analysis are powerful tools for uncovering relationships and segmenting markets. This volume explores their application in marketing, including regression analysis, customer segmentation, and predictive modeling. Practical examples and R code demonstrate how to use these techniques effectively. It is an essential resource for marketing analysts and professionals seeking to deepen their understanding of statistical methods.
