Statistics with R for Marketing: Volume 4

Repeated Measures Models and Market Basket Analysis

AvMohsen Nady

Inbunden, Engelska, 2025

1 876 kr

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Beskrivning

Understanding patterns over time and associations between products is crucial for modern marketing. This volume covers repeated measures models for time-series analysis and market basket analysis for cross-selling opportunities. Using R, readers will gain hands-on experience with these advanced techniques through practical examples and case studies. The volume is an indispensable resource for marketers aiming to leverage statistical tools for strategic decision-making.

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