Ruchi Khandelwal, PhD, is Deputy Director at the Amity School of Business at Amity University, India,where she is involved in accreditation and quality initiatives. With over two decades of experience inresearch, teaching, and administration, she focuses her research on consumer decision-making,marketing psychology, food marketing and nutrition, entrepreneurship, and strategy and emerging marketeconomies. She has presented her research at national and international conferences and has publishedpapers, case studies, and book chapters. She is also involved with Sunrise Foundation Trust for welfareactivities for the underprivileged and needy.Deepa Kapoor, PhD, is a Professor at Amity School of Business, Amity University, India. She has beenworking for more than 15 years in academics, teaching advertising management, public relations,marketing research, and digital marketing. She has been instrumental in conducting training programs ondigital marketing for national and international participants. She has co-edited two books, and herresearch papers have been published in reputed international journals. She is actively involvedin institutional building activities like program review and outcome assessment committees, boards ofstudies, internal quality and assurance cells, and study abroad programs.Nidhi Gupta, PhD, is an Associate Professor at the Amity School of Business at Amity University, India.With over 19 years in marketing and entrepreneurship, she is an Innovation Ambassador for theMinistry of Education, Innovation Cell. She conducts entrepreneurship courses and is a resourceperson for programs conducted in association with the Indian Department of Science & Technology.She has organized conferences, seminars, workshops, E-summits, and national-level business plans; haspresented her research at conferences; and has published research papers, case studies, andbook chapters.Neha Gupta, PhD, is an Associate Professor at the Amity School of Business, Amity University, India. Shehas published research papers and is a member of the editorial and review boards of the InternationalJournal of Data Mining, Modelling & Management, OPSEARCH, Journal of Statistical Computation andSimulation, Technological Forecasting and Social Change, and International Journal of ManagementScience and Engineering Management. She has edited special journal issues, published several books,presented papers at conferences, and won best research paper awards.
