Ian Wallis is a senior data and analytics leader, experienced programme manager and frequent conference speaker on data and analytics. He has delivered some of the largest data programmes in the UK.

This is the most comprehensive, practical and useful guide to data strategy that I have come across. I have developed a few data strategies and would have found it easier and produced a better strategy if I had read Ian Wallis' book first. This is a book that is informed by deep, real-world experience of data strategy and the many change challenges involved. It has all the frameworks, tools and thinking you could need, laid out in a clear and readable way. For anyone involved in data or digital strategies it is a must read.

• Introduction: Why is a Strategy Relevant Today?Positioning the Data StrategySetting the Scope of the Data StrategyComposing the Data StrategyCreating a Route MapContent, Structure and AlignmentCommunications, Culture and Change Readiness Executing the Strategy: Part 1, The PlanExecuting the Strategy: Part 2, DeliveryFlexibility in ExecutionAssessing Value in Data Strategy ImplementationData Strategy: Completing the Journey from Definition to Execution

Ian Wallis is a senior data and analytics leader, experienced programme manager and frequent conference speaker on data and analytics. He has delivered some of the largest data programmes in the UK.

This is the most comprehensive, practical and useful guide to data strategy that I have come across. I have developed a few data strategies and would have found it easier and produced a better strategy if I had read Ian Wallis' book first. This is a book that is informed by deep, real-world experience of data strategy and the many change challenges involved. It has all the frameworks, tools and thinking you could need, laid out in a clear and readable way. For anyone involved in data or digital strategies it is a must read.

• Introduction: Why is a Strategy Relevant Today?Positioning the Data StrategySetting the Scope of the Data StrategyComposing the Data StrategyCreating a Route MapContent, Structure and AlignmentCommunications, Culture and Change Readiness Executing the Strategy: Part 1, The PlanExecuting the Strategy: Part 2, DeliveryFlexibility in ExecutionAssessing Value in Data Strategy ImplementationData Strategy: Completing the Journey from Definition to Execution

Ian Wallis is a senior data and analytics leader, experienced programme manager and frequent conference speaker on data and analytics. He has delivered some of the largest data programmes in the UK.

This is the most comprehensive, practical and useful guide to data strategy that I have come across. I have developed a few data strategies and would have found it easier and produced a better strategy if I had read Ian Wallis' book first. This is a book that is informed by deep, real-world experience of data strategy and the many change challenges involved. It has all the frameworks, tools and thinking you could need, laid out in a clear and readable way. For anyone involved in data or digital strategies it is a must read.

• Introduction: Why is a Strategy Relevant Today?Positioning the Data StrategySetting the Scope of the Data StrategyComposing the Data StrategyCreating a Route MapContent, Structure and AlignmentCommunications, Culture and Change Readiness Executing the Strategy: Part 1, The PlanExecuting the Strategy: Part 2, DeliveryFlexibility in ExecutionAssessing Value in Data Strategy ImplementationData Strategy: Completing the Journey from Definition to Execution