Operations Management in the Travel Industry

Häftad, Engelska, 2016

669 kr

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Beskrivning

Covering the applied managerial perspective of the travel industry, this book looks at the core disciplines and the application of theory to practice. Considering individual and corporate social responsibility, it teaches effective managerial skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses current trends such as sustainability and governmental emission targets against a background of the needs of a commercial business to innovate and increase profits. A valuable tool for both students and those working in the travel industry, this new edition includes new content, a revised structure and all-new international case studies.

Produktinformation

Utgivningsdatum:2016-02-26
Mått:189 x 246 x 23 mm
Vikt:1 005 g
Format:Häftad
Språk:Engelska
Antal sidor:376
Upplaga:2
Förlag:CABI Publishing
ISBN:9781780646114

Utforska kategorier

Ledarskapsböcker inom Ekonomi och Ledarskap
Servicesektorn inom Ekonomi och Ledarskap

Mer om författaren

Peter Robinson is Head of the Centre for Tourism and Hospitality Management at Leeds Beckett University. Prior to entering academia Peter gained experience in the public, private and voluntary sectors within tourism, hospitality and events management, including senior management roles with The National Trust and Derby University as Tourism Projects Manager overseeing a range of EU funded business support projects. Peter has worked as a business development consultant (mainly within the leisure sector) with a number of high profile clients across the UK. Peter has gained experience developing businesses in the tourism, events, automotive, retail and IT sectors. He is currently a Trustee of the Carpet Museum in Kidderminster and Elvaston Castle and Gardens Trust.He is a Member of The Tourism Society and The Tourism Management Institute, and a fellow of the Higher Education Academy The Institute for Travel and Tourism Management (and a member of the ITT Education an Training Committee). Peter is a Principal Fellow of the Higher Education Academy Dr Ade Oriade is Senior Lecturer in Tourism and Postgraduate Course Leader for MA International Hospitality Management and MA Event and Venue Management at the University of Wolverhampton. Ade teaches Tourism, Hospitality, and Research Methods modules in the Department of Marketing, Innovation, Leisure and Enterprise. Apart from academic roles, Ade has worked on a number of travel and tourism consultancy projects. His work continues to contribute to policy/decision making in the industry and socio-economic development of destinations. Ade holds a PhD in Tourism and Services Management. Ade is widely published in his research areas. His main research areas are in services management and marketing in tourism/hospitality/event and sustainable tourism development and planning.

Innehållsförteckning

-: Introduction - Travel and Operations Management 1: Transport and Logistics Management 2: Business Planning & Strategy 3: Business Development 4: Marketing 5: Human Resources 6: Servicescapes 7: Financial Management 8: Sustainability 9: Travel, Society & Culture 10: Crisis Management and The Future of the Travel Industry 11: Career Development Skills and Strategies in the Travel Industry