Renko S - University of Zagreb, Croatia Knezevic B University of Zagreb, Croatia

• List of Contributors.About the Authors. Preface. Internationalization of Retail in Poland and Croatia. Interaction of Trade Activities Between Selected Southeast European Countries. Trade in Terms of Ecological Economics. The Role of Retailers in Developing a Healthy Lifestyle in Poland. Socially Responsible Marketing in Creating Value for Customers in the Polish Market. Control of Mergers in Grocery Retail Market in Croatia. Shoppers’ Perceptions of Retail Agglomeration Characteristics in Zagreb Region. Effects of Risk-Related Purchasing Factors on Private Label Quality Perceptions in Bosnia and Herzegovina. Challenges of E-Retailing: Impulsive Buying Behaviour. Challenges for the Trade of Central and Southeast Europe. International Business & Management. Challenges for the Trade of Central and Southeast Europe. Copyright page.

Renko S - University of Zagreb, Croatia Knezevic B University of Zagreb, Croatia

• List of Contributors.About the Authors. Preface. Internationalization of Retail in Poland and Croatia. Interaction of Trade Activities Between Selected Southeast European Countries. Trade in Terms of Ecological Economics. The Role of Retailers in Developing a Healthy Lifestyle in Poland. Socially Responsible Marketing in Creating Value for Customers in the Polish Market. Control of Mergers in Grocery Retail Market in Croatia. Shoppers’ Perceptions of Retail Agglomeration Characteristics in Zagreb Region. Effects of Risk-Related Purchasing Factors on Private Label Quality Perceptions in Bosnia and Herzegovina. Challenges of E-Retailing: Impulsive Buying Behaviour. Challenges for the Trade of Central and Southeast Europe. International Business & Management. Challenges for the Trade of Central and Southeast Europe. Copyright page.

Renko S - University of Zagreb, Croatia Knezevic B University of Zagreb, Croatia

• List of Contributors.About the Authors. Preface. Internationalization of Retail in Poland and Croatia. Interaction of Trade Activities Between Selected Southeast European Countries. Trade in Terms of Ecological Economics. The Role of Retailers in Developing a Healthy Lifestyle in Poland. Socially Responsible Marketing in Creating Value for Customers in the Polish Market. Control of Mergers in Grocery Retail Market in Croatia. Shoppers’ Perceptions of Retail Agglomeration Characteristics in Zagreb Region. Effects of Risk-Related Purchasing Factors on Private Label Quality Perceptions in Bosnia and Herzegovina. Challenges of E-Retailing: Impulsive Buying Behaviour. Challenges for the Trade of Central and Southeast Europe. International Business & Management. Challenges for the Trade of Central and Southeast Europe. Copyright page.