Creative workers are employed in sectors outside the creative industries often in greater numbers than within the creative field. This is the first book to explore the phenomena of the embedded creative and creative services through a range of sectors, disciplines, and perspectives.Despite the emergence of the creative worker, there is very little known about the work life of these 'creatives', and why companies seek to employ them. This book asks: how does creative work actually 'embed' into a service or product supply chain? What are creative services? Which industries are they working in? This collection explores these questions in relation to innovation, employment and education, using various methods and theoretical approaches, in order to examine the value of the embedded creative and to discover the implications of education and training for creative workers.This book will be of interest to practitioners, policy makers and industry leaders in the creative industries, in particular digital media, application development, design, journalism, media and communication. It will also appeal to academics and scholars of innovation, cultural studies, business management and labour studies.Contributors include: D. Bennett, R. Bridgstock, J. Coffey, S. Cunningham, S. Fitzgerald, A. Freeman, B. Goldsmith, G. Hearn, J. Pagan, P. Petocz, A. Podkalicka, J. Potts, A. Rainnie, J. Rodgers, J.H.P. Rodrigues, T. Shehadeh, D. Swan, O. Zelenko
