Aysha Iqbal Viswamohan teaches and writes on film studies, popular culture, drama and contemporary South Asian fiction. She is an associate professor in the Department of Humanities and Social Sciences at the Indian Institute of Technology, Madras, India.

‘The idea for this book is a good one: what happens to the publishing industry and readership and creative writing once a national economy is opened up to the global free market and there is an upsurge of English-speaking middle-class young adults with the capacity for international travel? […] [This book is] a productive contribution to Indian English fiction studies.’ —Paul Sharrad, ‘Journal of Postcolonial Writing’

• Acknowledgements; Preface – Tabish Khair; Introduction; 1. A Maverick-Scholar: The Writings of Pankaj Mishra – A. N. Dwivedi; 2. Commodification of Post-Rushdie Indian Novels in English: Kunal Basu and the Politics of Decanonization – Angshuman Kar; 3. Marketing Lad Lit, Creating Bestsellers: The Importance of Being Chetan Bhagat – Aysha Viswamohan; 4. Vikas Swarup: Writing India in Global Time – Chinmoy Banerjee; 5. “The God of Small Things”: Arundhati Roy’s “Made in India” Bookerboiler  – Chinna Devi Sangadi; 6. Aravind Adiga: The White Elephant? Postliberalization, the Politics of Reception and the Globalization of Literary Prizes – John Masterson; 7. The Multinational’s Song: The Global Reception of M. G. Vassanji – Laura Moss; 8. Shreds of Indianness: Identity and Representation in Manju Kapur’s The Immigrant – Letizia Alterno; 9. Inside “The Temple of Modern Desire”: Re-Collecting and Re-Locating Bombay – Maria Ridda; 10. Tabish Khair: Marketing Compulsions and Artistic Integrity – Om  Prakash Dwivedi; 11. Rohinton Mistry and the Can-Lit Imperative – Patricia Gruben; 12. Amitav Ghosh: The Indian Architect of a Postnational Utopia – Sajalkumar Bhattacharya; 13. Here, There and Everywhere: A Review of Vikram Seth’s  Multiple  Literary Constituencies – Mala Pandurang; 14. Whatever Happened to Kaavya Viswanathan? – Shaleena Koruth; 15. Of Win and Loss: Kiran Desai’s Global Storytelling – Sara Duana Meyer; 16. Immigrant Desires: Narratives of the Indian Diaspora by Chitra Banerjee Divakaruni – Tutun Mukherjee; Glossary; List of Contributors; Bibliography; Index