CrowdRising

Lorinda R. Rowledge is co-founder of the strategic sustainability consultancy EKOS International and advisor to CSRHub. She has over 20 years’ experience helping clients achieve breakthroughs by integrating sustainability into core business strategy, brand communications, product/service design, human resource management, operations, and supply chains. Lorinda is also adjunct faculty in the Presidio Graduate School MBA program. She served for five years as Bainbridge Graduate Institute's founding Provost and EVP of Academic Affairs and Core Faculty, co-leading the startup of this pioneering MBA program in sustainable business. Lorinda co-authored Mapping the Journey: Case Studies in Implementing Sustainable Development Strategies (1999). Lorinda’s passion is engaging employees, customers, suppliers, and stakeholders to accelerate sustainable business innovation as a vehicle for business advantage and positive impact in the world.

"CrowdRising shows us what purposeful crowdsourcing on steroids looks like. Status quo leaders have a vested interest in protecting the current unsustainable system -- it enables their success. Radical system change happens from the bottom-up, collaboratively engaging the 99% who would benefit from a socially just and environmentally sustainable world. We are at a tipping point in human history. Whole system change is not optional – it is an existential imperative. CrowdRising distills lessons learned from dozens of real-world examples of open innovation. It provides the game plan to rapidly scale the transformation of our unsustainable business and societal models."Bob Willard, Chief Sustainability Champion and Founder, Sustainability Advantage"We’ve barely scratched the surface of what CrowdRising can do. There’s a vast and untapped wealth of knowledge and resources in every industry and community waiting to be put to use for the well- being and resilience of all of us. To realize that potential, we’ll need to need to propagate and scale these initiatives – and create many, many new ones. Simply put, CrowdRising needs to become the new normal."Joel Makower, Chairman and Executive Editor, GreenBiz Group Inc.

• Introduction: Mobilizing our Collective Intelligence for GoodPART I: The Strategic Context for Crowdsourcing Sustainability 1. The Ultimate Challenge: The Business & Societal Imperative for Sustainability & Social Innovation 2. Death of the Hero, Phoenix Emerging: Tectonic Shifts Propelling Open Innovation for SustainabilityPART II Unleashing our Potential for Innovation & Good: Visionary Examples of Crowdsourcing Applied to Environmental, Social and Economic Challenges3. Moonshots & Epic Wins: Catalyzing Innovative Solutions to Scientific, Technological & Societal Challenges4. Foundry Ideas & FutureScapes: Soliciting Customer Vision, Insights & Action5. Innovation Pipelines & Idea Streets: Engaging Employees in Sustainability Improvement & Innovation 6. Imagineering the World: Gathering Citizen Input & Democratizing Governance 7. Social Entrepreneurs & Movement Making: Activating Student Initiative for Good8. MYWorld, MYCompany, MYCommunity: Co-Creating Strategy for Environmental, Social and Economic SustainabilityPART III The Method Behind the Magic 9. Alchemy & Conjuring 101: Learning from Implementation Successes and FailuresPART IV Window into the Future10. Crystal Ball Gazing: Co-Creation, Mass Collaboration, and Collective Impact