Tomorrow's Naked Lawyer

Chrissie Lightfoot is a 'prominent international legal figure', an entrepreneur turned solicitor and back again as CEO of EntrepreneurLawyer Ltd, a global consulting business specialising in relationship 'SocialHuman' sales and based in the UK. It is an absolute delight and honour to be your host and to have this opportunity again to entertain you.

• preface ....................................................................................................................................VIIabout the author ....................................................................................................................XVIIdedication ..............................................................................................................................XXIlegal notices and disclaimer ................................................................................................... XXIIIforeword .............................................................................................................................. XXVrecap: the naked lawyer .......................................................................................................XXVIIintroduction: XXX rated – tomorrow’s lawyer ......................................................................... XXXIIIthe law is an arse ....................................................................................................XXXIIIthe naked rambler ....................................................................................................XXXIIIthe future? ...............................................................................................................XXXVportfolio handbag – skills and careers ......................................................................... XXXVIXXX – sexily serendipitous, salubriously serene, socially savvy .......................................... XXXVIafter dark activity ................................................................................................... XXXVIIChapter 1: new and sexy law law land ........................................................................................1begin with the future in mind ...........................................................................................1the kind of world we live in .............................................................................................1high price for law and justice ..........................................................................................2the kind of law law land we live in… ...............................................................................31 in 3 law firms face financial meltdown ...........................................................................5new sexy models and players .........................................................................................6new sexy markets ..........................................................................................................7after dark activity ..........................................................................................................9Chapter 2: trends, tips, and robot hits ........................................................................................ 11time to get naked ........................................................................................................ 11social media, social networking trends, and statistics ......................................................... 12social tips for 2015 .....................................................................................................17marketing is dead .......................................................................................................18intimacy, service, branding, and reputation matter most ......................................................19marketing trends for 2015 ............................................................................................. 21robot hits in 2015 ......................................................................................................22no more B2B or B2C: there is only H2H, then H2R ...........................................................24sounding human ..........................................................................................................24after dark activity ........................................................................................................26Chapter 3: our robotic life, 2015 to 2045 ..................................................................................29certainties in uncertain times ..........................................................................................29the age of unlawyering ................................................................................................32the singularity .............................................................................................................322030: rise of the iCyborg lawyer ..................................................................................352045: when iLawyers transcend biology .........................................................................37my dear Watson: the legal game changer.......................................................................37utopia or road to hell? .................................................................................................40the robot has left the house of law ................................................................................. 41after dark activity ........................................................................................................43Chapter 4: tomorrow’s naked lawyer .........................................................................................45life without risk is like no life at all ..................................................................................45are you prepared for 2015 to 2045? .............................................................................50gamification of legal education ......................................................................................50psycho-lawyernetics .....................................................................................................53legal life career-making skills ..........................................................................................54rainmaking .................................................................................................................54storytelling and creativity ...............................................................................................59confidence .................................................................................................................60the dreaded follow-up .................................................................................................. 61law school: but not as you know it .................................................................................63the entrepreneurial lawyer .............................................................................................65tomorrow’s naked lawyer ..............................................................................................67after dark activity ........................................................................................................67Chapter 5: SocialHuman...........................................................................................................712015: social savvy junkie re-invented ..............................................................................71SocialHuman: a leap of brand ...................................................................................... 74‘Brand,Me’, ‘Brand,Product’, ‘Brand,Firm’ ..........................................................................75smart brand piggy-backing ..........................................................................................79smart pricing of the social brand message ....................................................................... 81smart words that sell ...................................................................................................84smart behaviour that sells .............................................................................................87social selling ..............................................................................................................872015 to 2020: the next big thing in SOCIAL ..................................................................88ROAR case studies ......................................................................................................93Law Plain and Simple .................................................................................................100after dark activity ......................................................................................................102Chapter 6: NewTech, NewHuman, NewLaw .............................................................................105NewTech .................................................................................................................105frazzled brain, fluffy cloud .........................................................................................108what’s missing? .........................................................................................................111NewHuman ..............................................................................................................115Robot wife, robot hooker .............................................................................................115Robot evolution or revolution ........................................................................................117NewLaw .................................................................................................................118robot lawyer, robot boss, and robot judge? ................................................................... 120the new law for the Digital, Robotic, and Interstellar Ages ................................................ 122after dark activity ...................................................................................................... 128Chapter 7: the age of magic and miracles ............................................................................... 131it’s a miracle… .......................................................................................................... 133comfort from uncertainty ............................................................................................. 133joy in contrast ........................................................................................................... 134rising to a challenge ................................................................................................. 135era of opportunity ..................................................................................................... 137magic in the courtroom............................................................................................... 138change your world or change the world? ...................................................................... 139after dark activity ...................................................................................................... 142afterword ..............................................................................................................................145what’s next? .............................................................................................................145get in touch .............................................................................................................145get naked ................................................................................................................145glossary ................................................................................................................................ 147inspiration ............................................................................................................................. 149