Bob MurrayBob Murray, MBA, PhD (Clinical Psychology), is an internationally recognized expert in strategy, leadership, human personality, and behavioral change. Distinguished for his ability to uncover the core of issues, Bob has developed ground-breaking methods for measuring, benchmarking, and improving an organization’s capacity for change and adaptation. Bob’s insights are based on his wide experience and also on his deep knowledge of research in the areas of management, psychology, genetics, and neurobiology. Clients include premier law fi rms such as Allens Linklaters, Ashurst, and Herbert Smith Freehills; and other top tier companies such as KPMG, Macquarie Bank, PwC, Ford, Caterpillar, McDonald’s, PepsiCo, BHP, Wesfarmers, and Stockland. Bob is an acclaimed keynote speaker and is widely published. With Dr Alicia Fortinberry, Bob received the American Science Achievement Award (2012) and advises the US government on workplace stress and other workplace issues. He specializes in ensuring executive teams develop and drive strategies that will be embraced and actioned. Bob’s previous experience includes working for Hill Samuel Merchant Bank, where he helped to turn around distressed companies, as well as working as a BBC producer. With Alicia, he authored the best-selling books Creating Optimism and Raising an Optimistic Child (McGraw-Hill). These international best-sellers have become standards in the fi elds of optimism and resilience. Bob has lectured at Sydney, Duke, Tufts, South Florida, and California State universities. He received his MBA from Sydney University (where he also earned his MA in Psychology) and his PhD from New York University. Bob is a member of the American Psychological Association, the American Association for the Advancement of Science, and the American Society of Journalists and Authors. Alicia FortinberryAlicia Fortinberry, PhD (Organizational Psychology) has gained international recognition over two decades for her powerful, lasting impact on organizations and leaders globally. Alicia enables organizations to build the leadership, performance, and culture that will achieve their vision and strategy. In addition to her work as a consultant, facilitator, and high-level executive coach, Alicia is a best-selling author and keynote speaker. She combines a clear, engaging, and practical communication style with a proven evidence-based approach and strategic acumen. With her highly experienced and credentialed Fortinberry Murray team, Alicia works with organizations and governments globally to help leaders shape and implement winning strategies using research-based understanding of human motivation and change. With her colleague Dr Bob Murray, Alicia won the American Science Achievement Award (2012) and has been appointed to head the US government’s comprehensive national work stress initiative. Alicia’s pioneering work is backed by the latest research in neuroscience, genetics, and management. Together with Bob, she has presented her work at leading universities such as Duke, Tufts, California State, and Sydney University. High level global clients include professional and fi nancial services fi rms such as Deloitte, KPMG, PwC, Macquarie, Westpac, Allens Linklaters, Clayton Utz, and Herbert Smith Freehills, as well as companies such as Stockland, Wesfarmers, Westpac, BHP, Macdonald’s, PepsiCo, and Ford. With Bob she authored the best-selling books Creating Optimism and Raising an Optimistic Child (McGraw-Hill). These international bestsellers have become standards in the fi elds of optimism and resilience. Alicia received her Masters in Psychology and Journalism from Columbia University and her PhD in Organizational Psychology from the University of Phoenix. She is a member of the American Psychological Association, the American Association for the Advancement of Science, and the American Society of Journalists and Authors.

• Chapter 1: The future of the business of lawChapter 2: The human science of strategyChapter 3: Leading the organization of the futureChapter 4: The science of decision makingChapter 5: Creating the right culture for your organizationChapter 6: Getting commitment to changeChapter 7: Building high-performing teamsChapter 8: The art and science of effective persuasionChapter 9: Driving trust at all levelsChapter 10: Dialogue – The generator of successChapter 11: Effective collaboration and cooperationChapter 12: Rewarding people better without paying them moreChapter 13: Hiring for the law firm of the futureChapter 14: Creating an optimistic firmChapter 15: What are you really selling?

Bob MurrayBob Murray, MBA, PhD (Clinical Psychology), is an internationally recognized expert in strategy, leadership, human personality, and behavioral change. Distinguished for his ability to uncover the core of issues, Bob has developed ground-breaking methods for measuring, benchmarking, and improving an organization’s capacity for change and adaptation. Bob’s insights are based on his wide experience and also on his deep knowledge of research in the areas of management, psychology, genetics, and neurobiology. Clients include premier law fi rms such as Allens Linklaters, Ashurst, and Herbert Smith Freehills; and other top tier companies such as KPMG, Macquarie Bank, PwC, Ford, Caterpillar, McDonald’s, PepsiCo, BHP, Wesfarmers, and Stockland. Bob is an acclaimed keynote speaker and is widely published. With Dr Alicia Fortinberry, Bob received the American Science Achievement Award (2012) and advises the US government on workplace stress and other workplace issues. He specializes in ensuring executive teams develop and drive strategies that will be embraced and actioned. Bob’s previous experience includes working for Hill Samuel Merchant Bank, where he helped to turn around distressed companies, as well as working as a BBC producer. With Alicia, he authored the best-selling books Creating Optimism and Raising an Optimistic Child (McGraw-Hill). These international best-sellers have become standards in the fi elds of optimism and resilience. Bob has lectured at Sydney, Duke, Tufts, South Florida, and California State universities. He received his MBA from Sydney University (where he also earned his MA in Psychology) and his PhD from New York University. Bob is a member of the American Psychological Association, the American Association for the Advancement of Science, and the American Society of Journalists and Authors. Alicia FortinberryAlicia Fortinberry, PhD (Organizational Psychology) has gained international recognition over two decades for her powerful, lasting impact on organizations and leaders globally. Alicia enables organizations to build the leadership, performance, and culture that will achieve their vision and strategy. In addition to her work as a consultant, facilitator, and high-level executive coach, Alicia is a best-selling author and keynote speaker. She combines a clear, engaging, and practical communication style with a proven evidence-based approach and strategic acumen. With her highly experienced and credentialed Fortinberry Murray team, Alicia works with organizations and governments globally to help leaders shape and implement winning strategies using research-based understanding of human motivation and change. With her colleague Dr Bob Murray, Alicia won the American Science Achievement Award (2012) and has been appointed to head the US government’s comprehensive national work stress initiative. Alicia’s pioneering work is backed by the latest research in neuroscience, genetics, and management. Together with Bob, she has presented her work at leading universities such as Duke, Tufts, California State, and Sydney University. High level global clients include professional and fi nancial services fi rms such as Deloitte, KPMG, PwC, Macquarie, Westpac, Allens Linklaters, Clayton Utz, and Herbert Smith Freehills, as well as companies such as Stockland, Wesfarmers, Westpac, BHP, Macdonald’s, PepsiCo, and Ford. With Bob she authored the best-selling books Creating Optimism and Raising an Optimistic Child (McGraw-Hill). These international bestsellers have become standards in the fi elds of optimism and resilience. Alicia received her Masters in Psychology and Journalism from Columbia University and her PhD in Organizational Psychology from the University of Phoenix. She is a member of the American Psychological Association, the American Association for the Advancement of Science, and the American Society of Journalists and Authors.

• Chapter 1: The future of the business of lawChapter 2: The human science of strategyChapter 3: Leading the organization of the futureChapter 4: The science of decision makingChapter 5: Creating the right culture for your organizationChapter 6: Getting commitment to changeChapter 7: Building high-performing teamsChapter 8: The art and science of effective persuasionChapter 9: Driving trust at all levelsChapter 10: Dialogue – The generator of successChapter 11: Effective collaboration and cooperationChapter 12: Rewarding people better without paying them moreChapter 13: Hiring for the law firm of the futureChapter 14: Creating an optimistic firmChapter 15: What are you really selling?

Bob MurrayBob Murray, MBA, PhD (Clinical Psychology), is an internationally recognized expert in strategy, leadership, human personality, and behavioral change. Distinguished for his ability to uncover the core of issues, Bob has developed ground-breaking methods for measuring, benchmarking, and improving an organization’s capacity for change and adaptation. Bob’s insights are based on his wide experience and also on his deep knowledge of research in the areas of management, psychology, genetics, and neurobiology. Clients include premier law fi rms such as Allens Linklaters, Ashurst, and Herbert Smith Freehills; and other top tier companies such as KPMG, Macquarie Bank, PwC, Ford, Caterpillar, McDonald’s, PepsiCo, BHP, Wesfarmers, and Stockland. Bob is an acclaimed keynote speaker and is widely published. With Dr Alicia Fortinberry, Bob received the American Science Achievement Award (2012) and advises the US government on workplace stress and other workplace issues. He specializes in ensuring executive teams develop and drive strategies that will be embraced and actioned. Bob’s previous experience includes working for Hill Samuel Merchant Bank, where he helped to turn around distressed companies, as well as working as a BBC producer. With Alicia, he authored the best-selling books Creating Optimism and Raising an Optimistic Child (McGraw-Hill). These international best-sellers have become standards in the fi elds of optimism and resilience. Bob has lectured at Sydney, Duke, Tufts, South Florida, and California State universities. He received his MBA from Sydney University (where he also earned his MA in Psychology) and his PhD from New York University. Bob is a member of the American Psychological Association, the American Association for the Advancement of Science, and the American Society of Journalists and Authors. Alicia FortinberryAlicia Fortinberry, PhD (Organizational Psychology) has gained international recognition over two decades for her powerful, lasting impact on organizations and leaders globally. Alicia enables organizations to build the leadership, performance, and culture that will achieve their vision and strategy. In addition to her work as a consultant, facilitator, and high-level executive coach, Alicia is a best-selling author and keynote speaker. She combines a clear, engaging, and practical communication style with a proven evidence-based approach and strategic acumen. With her highly experienced and credentialed Fortinberry Murray team, Alicia works with organizations and governments globally to help leaders shape and implement winning strategies using research-based understanding of human motivation and change. With her colleague Dr Bob Murray, Alicia won the American Science Achievement Award (2012) and has been appointed to head the US government’s comprehensive national work stress initiative. Alicia’s pioneering work is backed by the latest research in neuroscience, genetics, and management. Together with Bob, she has presented her work at leading universities such as Duke, Tufts, California State, and Sydney University. High level global clients include professional and fi nancial services fi rms such as Deloitte, KPMG, PwC, Macquarie, Westpac, Allens Linklaters, Clayton Utz, and Herbert Smith Freehills, as well as companies such as Stockland, Wesfarmers, Westpac, BHP, Macdonald’s, PepsiCo, and Ford. With Bob she authored the best-selling books Creating Optimism and Raising an Optimistic Child (McGraw-Hill). These international bestsellers have become standards in the fi elds of optimism and resilience. Alicia received her Masters in Psychology and Journalism from Columbia University and her PhD in Organizational Psychology from the University of Phoenix. She is a member of the American Psychological Association, the American Association for the Advancement of Science, and the American Society of Journalists and Authors.

• Chapter 1: The future of the business of lawChapter 2: The human science of strategyChapter 3: Leading the organization of the futureChapter 4: The science of decision makingChapter 5: Creating the right culture for your organizationChapter 6: Getting commitment to changeChapter 7: Building high-performing teamsChapter 8: The art and science of effective persuasionChapter 9: Driving trust at all levelsChapter 10: Dialogue – The generator of successChapter 11: Effective collaboration and cooperationChapter 12: Rewarding people better without paying them moreChapter 13: Hiring for the law firm of the futureChapter 14: Creating an optimistic firmChapter 15: What are you really selling?