Business Intelligence and Analytics for Law Firms: Insights for a shifting business ecosystem

GILL EAPENFounder and CEO of Decision OptionsAILEEN LEVENTONAileen Leventon is a business counselor to the legal industry and a practicing lawyer with over 30 years of experience. She consults with law departments, law firms and individual lawyers on strategies to manage and sustain sound financial performance and continuously improve the efficiency of legal work. In addition to advising, coaching, and training, Aileen has facilitated numerous after-action reviews of closed matters to promote buy-in of legal project management techniques. She has also been embedded in ongoing matters to provide analysis and coaching to bring distressed matters back on course.JENNIFER ROBERTSJennifer Roberts is responsible for the analytics and research component that supports thought leadership and new initiatives at Intapp. She examines the legal industry to drive analytical intelligence that informs strategic decisions and solves organizational needs. Prior to joining Intapp, Jennifer was responsible for the innovation and development of thought leadership content at Thomson Reuters. Working with law fi rms to develop insightful and actionable content as well as working internally to educate the fi eld. Jennifer received her master’s degree from the Humphrey School of Public Policy, focusing on statistical methodology and performance measures within various industries.ARIELA TANNENBAUMAriela Tannenbaum is the CEO of Advanced Financial Analytics, a consultancy firm focusing on enhancing law firms’ profitability. She has over 25 years of top tier leadership experience working with global Fortune 500 companies, instilling the financial intelligence and discipline used by the most successful organizations in the world to drive performance at law firms. Prior to establishing Advanced Financial Analytics, Ms. Tannenbaum served as executive vice president of finance at one for the largest companies in the world and global head of finance of its $2 trillion investment management subsidiary for over 14 years. MELAINA FIREMANSenior manager of business intelligence and database services at Goodwin Procter LLPKESNEY FONTESData analytics manager at WilmerHalePAIGE KEITHPaige Keith is a business executive with extensive experience leading financial and accounting operations of law firms, including planning, reporting, billing, tax compliance, and accounts payable. Before becoming a chief financial officer at Hawkins Parnell Thackston & Young LLP, she spent 15 years in various management roles responsible for developing and implementing strategic initiatives. She has also overseen client relations and the delivery of legal services, emphasizing the design and integration of consumer-centric business models and technology. Paige studied at Southern Methodist University in Dallas, Texas, where she earned an MBA from the Cox School of Business and a BS in mechanical engineering with biomedical specialization.RONDA MUIRRonda Muir, Esq., principal and founder of Law People Management, is one of the country’s leading authorities on lawyer personalities and solutions to both traditional and emerging people management challenges that are unique to the legal industry. Muir draws from years of practicing law in New York and Europe, both as outside counsel and in‐house counsel, coupled with advanced study in behavioral science. Nationally recognized for her identification of emerging industry trends, she is a frequent speaker, an award‐winning author and publishes www.LawPeopleBlog.com, a recognized resource for the legal community. Muir’s best‐selling book Beyond Smart: Lawyering with Emotional Intelligence, published by the American Bar Association, is the first comprehensive guide to understanding, using and raising emotional intelligence in the context of the practice of law.MICHELLE MURRAYChief marketing officer at Cahill Gordon & Reindel LLP

• Chapter 1: Learning from clients to improve decision-making in the legal industryBy Gill Eapen, founder and CEO of Decision Options, and Aileen Leventon, Esq., principal at Edge InternationalChapter 2: Achieving client-centricity through data and technologyBy Jennifer Roberts, data scientist at IntappChapter 3: Your law firm through the financial lensBy Ariela Tannenbaum, CEO of Advanced Financial Analytics and principal at Edge InternationalChapter 4: Emotional data in the practice of lawBy Ronda Muir, Esq., principal and founder of Law People Management LLCChapter 5: Lessons learned in data analytics...By Melaina Fireman, senior manager of business intelligence and database services at Goodwin Procter LLPChapter 6: Four ways to use data and analytics for business developmentBy Michelle Murray, chief marketing officer at Cahill Gordon & Reindel LLPChapter 7: A legal data analytics journeyBy Kesney Fontes, data analytics manager at WilmerHaleChapter 8: Mind and heart – how to promote the necessity of business analytics in a resistant cultureBy Paige Keith, chief financial officer at Hawkins Parnell Thackston & Young LLP