Corporate Fundraising and Partnerships

Valerie Morton (editor)Valerie’s career in the voluntary sector has spanned four decades and has included holding senior positions in charities such as Help the Aged, RNIB and YMCA. She now combines providing consultancy support to charities with training, advising and commentating on best practice.Valerie’s passion for the opportunities created by corporate–charity partnerships began at the NSPCC, where she secured and managed the first-ever UK £1 million adoption with Asda and launched the then newly created payroll giving scheme. Valerie has held numerous voluntary positions including membership of the Institute of Fundraising’s Standards Committee and its Policy Advisory Board and is honoured to have been awarded the position of Fellow of the Institute. She is a trustee of the RNIB Retirement Benefit Scheme and of a small grant-making trust in Newcastle.

`Corporate Fundraising and Partnerships was the first fundraising book I read as a new corporate fundraiser 15 years ago. Now as a Fundraising Director of a national charity, the book is still as valuable and beneficial as it ever was. It is an excellent resource for all charities and fundraisers who are looking for support and engagement from corporations. The case studies illustrate points that are relevant for all charities and the strategic development tools are very useful. Corporate partnerships are changing and this book will help your teams remain one step ahead.’ Rachel Kirby-Rider, Director of Income and Engagement, CLIC Sargent; `An insightful guide into best practice on corporate giving, this mixture of thoughtful commentary and practical case studies has helped us to raise our game and be more strategic in an important area of charity fundraising.’ Mark Barkaway, Director of Fundraising and Communications, Sussex Wildlife Trust; `The latest edition of this excellent title is once again stuffed full of straight-up, helpful advice, useful tips and insights from case studies. Both new and experienced practitioners can take advantage of the hard-earned knowledge these seasoned practitioners share and increase their success in developing open and mutually valuable charity–corporate relationships.’ Manny Amadi, MVO CEO, C&E Advisory and Editor, C&E Corporate-NGO Partnerships Barometer; `Valerie Morton has assembled a brilliant group of contributors to share their wisdom with you, and the result is a hugely useful guide… Corporate Fundraising and Partnerships offers wisdom and advice on the full spectrum of the subject, from a helpful history to the latest trends and techniques. More crucially, it will set you right for your future fundraising path by making you better prepared and more confident, with a greater prospect of achieving fantastic corporate–charity partnerships.’ Alix Wooding, Director of Development, South Bank Centre [from the Foreword]