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Michael R. Baye, John Morgan - Economics of E-Commerce, Inbunden

Inbunden, Engelska, 2016

Economics of E-Commerce

Av Michael R. Baye, John Morgan

6496 kr

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Beskrivning
This research review, written by two pioneers of e-commerce, discusses thirty of the most important papers written in the fields of economics, marketing and strategy. Topics covered include evaluation of the benefit to consumers of competition and product variety online, examination of auctions and reputational feedback mechanisms designed to mitigate informational asymmetries in online markets, and the debate on digital property rights including privacy, piracy and the open source movement. The review provides a thoughtful and accessible consideration of the subject of e-commerce, invaluable to scholars and practitioners alike.
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